The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2015

The Beatrix Girls – Country Tour

Girls just flipped over these dolls that break the stereotype mold. Dressed fashionably but not skimpily, parents felt good about the message that was being delivered. Imagination play can be about dreaming big, in this case being in a successful band, and living life to its fullest. There is something about the big head, the big eyes and the big hair that proved to be irresistible to young girls. The hair, in particular, was a favorite and the object of constant attention. The articulation of all the limbs was great for letting children further act out the story lines that they dreamt up either alone or when playing with a friend who had their own Beatrix Doll.

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Recommended Age: 6 and Up
Price: $ 19.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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