The National Parenting Center

Seal of Approval Report

Talk-to-Me Mikey

Talk-to-Me Mikey

Using the power of just your child’s voice (thanks to recognition software), Mikey is ready to play and interact with your child. This delighted our Ninja Turtle loving child testers. He has a variety of funny pre-recorded sounds, phrases and songs that really tickled little testers. His legs and arms move as well, which only […]

Evenflo Sip & Seek Insulated Cup

Evenflo Sip & Seek Insulated Cup

This adorably designed Evenflo Seek & Sip cup makes drinking water or juice a treat for a toddler. As you turn the outer shell of the cup, different creatures pop up throughout the scene and captivate the child’s attention. Children were mesmerized seeing the mermaid, jelly fish, octopus and fish magically appear. Parents loves that

Bannister to Bannister Stair Barrier

Finding a stair barrier that effectively protects and blocks kids and animals from danger yet remains stylish enough to blend in with the décor of a home can be challenging. Some testers told us that they had been searching for something that answered these needs and Voila! They loved the modern design of the gate

Batapult Jr.

Batapult Jr.

A plastic bat and ball isn’t exactly groundbreaking but we’ve come to expect the unexpected from OgoSport and they’ve done it again. Unlike others of its kind, this bat has a depression in the bat in which the ball rests. When the ball is in the bat, the child can swing the bat and the

Jabbit

Jabbit

Looking for a great outdoor toy, particularly when heading to the beach or a park this summer? Jabbit scored high marks from our parents testers making it something you should put on your list to check out. Light and easy to transport, just throw it in the beach bag and you are ready to go!

SmartNoggin Reaching & Grasping Rings

These Reaching and Grasping Rings feature such a simple design but it packs a powerful punch as a developmental and entertainment tool that you can begin to use as early as one week old. Parents were thrilled to learn about the concept behind this toy. It allows a baby to enjoy different developmental stages from

Fruit and Vegetable Shapesorters

This tactile game set teaches the concept of fruits and vegetables using a hands-on experience. The base pieces are the shapes of a tree and a tomato, the smaller pieces are various fruits and vegetables to be sorted into the two categories. All pieces are made of a combination of durable velvety material and a

Diono Dreamliner

Parents were thrilled to discover the Diono Dreamliner. They raved about its excellent construction which they described as solid, sturdy, and durable. The material is all completely machine washable and a cinch to remove. Assembly was a breeze. It took testers roughly 30 seconds to set up since it was so intuitive. Once you snap

Shopkins Sweet Spot

Shopkins Sweet Spot

It’s no secret that Shopkins is all the rage right now so the instant appeal for our young testers was palpable. This is a fun, interactive Shopkins set with adorable packaging. The large gumball machine is a perfect centerpiece for the candy shop which also includes candy bags, an ice cream cart, gumballs (of course),

Little Live Pets Season 2 Single Turtle

Testers young and old agreed that the Little Live Pet swimming turtle is a very cute and original toy. The packaging is terrific, it features a large clear bubble where the turtle sits so you can see the size and the design of the “pet”. The turtle is brightly colored, about 5″ long and 3-1/2″

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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