The National Parenting Center

Seal of Approval Report

Cat Junior Operator Combo Hauler

Parents had lots to say about this impressive toy from Toy State and almost everyone was filled with superlatives. They applauded the smart system where the screws required to build the toy are already secured in place so that you can never lose them. This simplifies the build for little ones and ends parents frustration. […]

Robot Engineer Shirt & Helmet

For pure imagination and dress up play, parents and kids flipped out over this Robot Engineer Shirt & Helmet. To begin, the shirt and helmet are easy for small children to put on by themselves and play independently. There is no denying that this outfit conveys robot or astronaut with its multiple colorful patches showing

Y Flyer

Y Flyer

Y Flyer is not your everyday scooter. That’s not what Yvolution has ever been about and this year they have created a worthy successor to their previous Seal winners. The Y Flyer is powered much like an elliptical exercise machine. It moves as fast as you can step. Since it is kid-powered your child will

Sweet Dreamz On The Go

The Sweet Dreamz on the Go baby-soothing machine is ideal for those times when your baby is fussy and needs music or background noise to calm them while they are sleeping. The instructions are easy to follow, describing the various buttons, what the symbols on each mean and do, and of course how to use

Storytime Huxley

Huxley is a well-crafted stuffed animal with the added bonus of being able to read stories along with your child. How fun is that? Huxley is very soft, cute and cuddly. He’s so soft and cuddly that parents said they had no problem with their kids sleeping with him because he is like a big

The Santa Claus Game

The Santa Claus Game

Want to incorporate the fun of Family Game Night with the spirit of the holidays? Look no further. The Santa Claus Game involves active participation, like singing a Christmas song, twirling like a snowflake or belting out your best “HO HO HO”. Kids always find this entertaining and like it when adults are silly and

Tic Tac Whoa!!

Tic Tac Whoa!!

A fun, challenging take on traditional tic tac toe, Tic Tac Whoa!! has four different game play options. Strategy buffs will enjoy the games as they are riffs on the classic game, but change up the rules enough to make it much more fun, competitive and challenging. The directions for each game are straightforward and

Covered Goods

Covered Goods

It’s not news to anyone that having a baby requires parents to haul a crazy number of items around when they leave the house. When our testers discovered that they could consolidate one item with four uses, they were delighted. Whether it serves as a nursing cover, a car seat cover, an infinity scarf or

Bluebee Pals

Bluebee Pals

Parents and children were positively over the moon with excitement and praise for this unique interactive plush toy from Kayle Concepts. To begin, the toy itself is really plush and cozy to cuddle up with. The detail and construction are top notch. Of course Bluebee is much more than a stuffed animal, it is designed

Portable Baby Sound Machine

An adorable sound machine and ideal great travel toy, Big Red Rooster really impressed testers. This is a small plastic monkey about five inches long with a plastic chain attached to the top. This monkey is equipped with a speaker and buttons on its belly. Two of the buttons are for volume and one is

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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