The National Parenting Center

Seal of Approval Report

Grippies Links

Grippies Links

Watching toddlers discover the magic of magnets, specifically Grippies Links, was as much fun for parents as it was for their children. Grippies Links are chunky pieces designed with a colorful textured rubber that makes them easy for small hands to grasp. The magnets are strong enough so that stacking and connecting the pieces is […]

Health Check with Medication Reminder Thermometer

If your child starts feeling ill and you sense a fever is coming on you want to be able to check their temperature quickly and accurately. This MOBI thermometer allows you to check temps without putting the probe all the way into the ear, or even running it across their forehead. Simply point the thermometer

ALEX Discover Ready, Set, Space

ALEX Brands have become a diverse collection of products over the years but when you ask most of our testers they will tell you that they associate ALEX most with great craft kits. Ready, Set, Space falls right in that sweet spot offering up 13 unique craft activities. Parents appreciated that the box includes everything

ALEX DIY Sweetlings Frost-A-Friend Princess

Sweetlings Frost-A-Friend Princess gives your child the keys to the “bakery”. Using their imagination and creativity they can create and decorate an adorable Cupcake Princess complete with decorative background. Parents were impressed with the eye catching packaging and noted that inside you’ll find all the items needed for your child’s creation (cupcake base, clay, along

Ultra Pulse Talking Ear & Forehead Thermometer

The Ultra Pulse Talking Ear and Forehead Thermometer impressed testers, a couple of whom actually referred to it as “the Rolls Royce of thermometers.” High praise indeed. Other reviews weren’t different in their tone many along the lines of “this thermometer can do it all.” The ease of use for both the ear and forehead

ALEX Spa Glitzy Locks Hair Sparkle

ALEX Spa Glitzy Locks Hair Sparkle is remarkably fun, straightforward and easy to use. Children loved being able to put sparkles in their hair and having the freedom to place them easily wherever they want a bit of sparkle. This kit promises glitzy locks, (it’s right there in the title), and it actually delivers just

ALEX DIY Knot-A-Zebra Hat

Crazy hats have become a must have item for kids, either for “Crazy Hat Day” at school or just as their own personal fashion statement. Kids dove into the craft kit with excited enthusiasm. The included fabric is soft so that the end result, whatever form it might take, is comfortable. The instructions are easy

ALEX DIY Happy Little Loom

Leave it to ALEX to make a loom that is easy and fun to use. This is a great starting loom for both kids and adults. The directions are clear and easy to understand however many testers told us that they opted to check out the instructions and videos provided on the terrific ALEX website.

BRIO Builder Activity Set

BRIO Builder Activity Set

If you have a child who loves to build/create things while tapping into their imagination, this activity set might be the ideal place to start. To begin it’s a BRIO toy and for most parents that comes with an assumption that the quality is going to be superb. They were not disappointed. The pieces are

BRIO My First Take Along Set

BRIO My First Take Along Set

Testers agreed that Ravensburger and BRIO really nailed it with the Take Along train set. Rave after rave was submitted by our testers. Their reviews almost always (as they have for BRIO toys for years) started with superlatives about the quality of this toy. The real wooden tracks and trains are solid and the craftsmanship

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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