The National Parenting Center

Seal of Approval Report

Cubelets Discovery Set

Cubelets Discovery Set

This educational starter kit contains everything your child needs to take the first exciting steps towards learning the basics of robotics while, at the same time, managing to not dampen that enthusiasm by being overly complicated. It comes with five cubes and a Bluetooth “hat” which easily connect together to create unlimited combinations. Parents told […]

DreamWorks Dragons Dawn of New Riders

Dragons Dawn of New Riders is a great companion game to the popular movie “How to Train Your Dragon: The Hidden World.” Beginning with the packaging which is vibrant, colorful and intriguing. It is a clue of what’s to come once your child fires the game up on any number of video game platforms. Players

Butterfly Farm

Butterfly Farm

Butterflies are one of nature’s miracles, not only are they pretty and the whole caterpillar metamorphosis thing amazing, but their ability to bring joy to the faces of children is a sight to see. Insect Lore gives parents the opportunity to bring the entire butterfly experience home for your kids to witness and marvel at.

Disney Minnie: My Friend Minnie!

Disney Minnie: My Friend Minnie!

The Disney Minnie: My Friend Minnie! books are a fabulously packaged collection of durable cardboard books. The 12 books included vary in topic from colors to numbers to manners and mindfulness making them not only fun to read but educational as well. Parents really liked the “I Can Do It” book which focuses on empowering

Spanish Songs for Children

Spanish Songs for Children

Early childhood development specialists tout the importance of exposing young ones to music and teaching language as early as possible. Our testers were delighted to discover Spanish Songs for Children, a really well-conceived and well-produced album. The cover art design is sweet, an artistic image of a donkey in the countryside, rather than something florescent/loud.

Razor Drift Rider

Razor Drift Rider

The Razor Drift Rider is a new iteration of a ride-on toy that is less about efficiently getting from here to there and all about how stylish your arrival is. Drifting has become more than just something seen in the movies. Ride-on toys give kids the freedom to emulate The Rock and countless other movie

Razor E-Punk

Razor E-Punk

The E-Punk bike is a nimble, quick and fun electric mini bike made by the ride-on experts at Razor. Parent testers were reminded of riding their old-school mini bikes (less the noise, the vibration and of course the smell of gasoline). This is such a well-made, stable feeling bike. The E-Punk comes mostly assembled in

Blow Up Blasters

Blow Up Blasters

This is not your ordinary water gun. Blow Up Blasters are designed to be used while you are already wet and in the pool, lake, jacuzzi, etc. The body of the blaster is inflatable while the handle is made of plastic. To shoot it you have to keep the handle down in the water. It

PAW Patrol Swim Trainer Life Jackets

Whether or not your child can swim, it is essential to have a properly fitted life jacket in certain water situations. Federal law actually requires children under 13 years old to wear one while on a boat. This was an important reminder for testers who were impressed by and appreciated seeing the “U.S. Coast Guard

Baby Spring Float Splash Station

Baby Spring Float Splash Station

Introducing your baby to water (that isn’t in the bath) is a fun and exciting time. There can be some trepidation for parents because of the inherent dangers associated with pools for non-swimmers. With that said, it is essential for children to experience the water at a very young age so they don’t develop a

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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