The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2019

PAW Patrol Swim Trainer Life Jackets

Whether or not your child can swim, it is essential to have a properly fitted life jacket in certain water situations. Federal law actually requires children under 13 years old to wear one while on a boat. This was an important reminder for testers who were impressed by and appreciated seeing the “U.S. Coast Guard Approved” seal. This life jacket is also a great purchase for parents of non-swimmers. The PAW Patrol design is cute, appealing and gender neutral. Surely some children may not like wearing life jackets into a pool, so having a popular character design on it certainly helps parents make the case. Additionally, the life jacket comes with a pamphlet of information, safety tips, and floating instruction. Parents told us that they learned a couple of new things about how to best teach their kids how to float safely. Finally, parents commended Swimways Corporation for using minimal packaging on this product. There is so much waste that goes into packing and marketing, and they noted that they respect companies that support sustainability.

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Recommended Age: 30 to 50 pounds
Price: $ 24.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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