The National Parenting Center

Seal of Approval Report

TrustyTrunks

TrustyTrunks

Trusty Trunks are a whole new level of swimwear for diaper-wearing kids. The innovation and quality of Trusty Trunks caught testers off guard who told us that any misconceptions they might have had initially faded away quickly. Could it be true? A way to keep the diaper dry and from becoming a 10-pound weight in […]

BriteBrush GameBrush

If you have one of those kids who hates brushing his or her teeth, you know the child who refuses to open their mouth or tries to fool you with wetting the toothbrush (or was that just us?), then you are going to want to read on? The BriteBrush from WowWee could be your salvation

Tubes & Connectors

Tubes & Connectors

The Tubes and Connectors by Roylco is a very visually appealing playset. Once you open the Tubes and Connectors box, you’ll find three sizes of tubes, which are all brightly colored and excited kid testers who immediately started dreaming up things they could build and construct. The tubes are strong but flexible enough to curve

Theo the Therapy Dog

Theo the Therapy Dog

Theo the Therapy Dog is so much more than a toy; several testers suggested that it be called an emotional support toy. Upon first glance Theo the Therapy Dog appears to be your average stuffed puppy dog. And then you begin to examine him. First, he is weighted! We have all heard of or bought

SwimWays Fairy Tails

SwimWays Fairy Tails

If you have a mermaid fan in your home and if this lockdown ends to the point where we can take our kids back to pools, SwimWays Fairy Tails will be a cute addition to the experience. There are two pieces here, the sweet mermaid and her fish friend. Both are designed to bob in

Highlights Puzzle Readers

Highlights Puzzle Readers

There is an excellent reason that Highlights has been around for a really long time; it’s timelessly awesome. As brands go, not many evoke the warm fuzzy feeling in parents who are delighted to share a piece of their childhood with their kids. Highlights Puzzle Readers combines stories with activities like finding the hidden objects

Dimpl Digits

Dimpl Digits

According to tester after tester Fat Brain Toy has hit a home run with Dimpl Digits, a unique and fun baby toy with loads of great educational value. Its sleek and colorful design attracts young children and the desire/need to push on and pop the bubbles is undeniably powerful (no matter your age!). The dimpls

Grid Block

Grid Block

From the moment you open the box, you will be impressed with the quality and design of this game. It is visually striking and features a superbly constructed board and molded game pieces. That’s before you even learn to play the game! Grid Block is extremely easy to learn thanks to the clear and concise

Inny Bin

Inny Bin

If you are on the lookout for a great developmental toy for your little one, Inny Bin needs to be on your radar. Shape sorting toys are great, but if introduced too early in the child’s development, they can become the source of frustration to a child who doesnt yet have the skills or ability

Spinny Pins

Spinny Pins

Fat Brain clearly knows the ingredients to use when cooking up an awesome toddler toy. Use a liberal amount of bright, appealing colors, add a dash of musical sound, and don’t forget the wobbly. Spinny Pins centers on, you guessed it, the Pins, which your child needs to place into the jiggly, jingly base. Each

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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