The National Parenting Center

Seal of Approval Report

The Highlights Book of Things To Do

The Highlights Book of Things To Do

If you have children at home and are running out of ideas to keep them busy and learning this book from one of our tester’s all-time favorite companies, Highlights, is an absolute must. Highlights just gets it. Right in the introduction, they make clear that they wanted to create “and activity book that captures everything […]

Flying Marbles

Flying Marbles

Testers felt that this cross between skeeball and marble run is destined to be among the most fun interactive games in their homes. Flying Marbles is a terrific game to play with groups or even by yourself. If you are looking for an educational experience or thoughtful board game, this is not it. Still, Flying

PPSU Transition Bottle Set

PPSU Transition Bottle Set

The PPSU Transition Bottle Set is a four-in-one product that parents of young babies can use right through toddlerhood. The first stage is the bottle, which then transitions to a sippy cup followed by a rim spout to use both with and without handles. The box provides clear instructions for reconfiguring the bottles through the

Goodtimer

Goodtimer

For those families looking for a new way to discipline their children with positive reinforcement effectively, the Goodtimer might be just what you are looking for. Goodtimer is based on praise instead of punishment when it comes to encouraging children to follow the house rules. The package comes with a book that explains what the

Razor Wild Ones Junior Kick Scooter

The Razor Wild One Junior Kick Scooter is a fun and easy way for children to learn balance and how to ride a scooter. It is brightly colored and comes with an appealing design that caught the eye of our little testers. One of the first features parents noticed was that the Wild Ones Scooter

Air Hogs Stunt Shot

Air Hogs Stunt Shot

The Air Hogs Stunt Shot is going to take its place as a family favorite when it comes to R/C toys. Free of bells and whistles that, when you think about it, really aren’t all that important when it comes to producing a great R/C experience. The Air Hogs Stunt Shot is plain and simple

Cool Maker Hollywood Hair Studio

If you have a daughter at home who loves fashion and accessories, then this new Hollywood Hair Studio needs to be on your radar. Parents told us that over the years, they had seen plenty of hair accessory creation kits and that just about every time they ended up disappointed in the quality. Not the

GUND My Pet Puddles

GUND My Pet Puddles

At first glance, My Pet Puddles looks like just another cute, stuffed puppy. Hey, we all love great stuffed things but, been there, done that. Here comes the part you were waiting for, Puddles has some tricks up his sleeve that makes him downright adorable and fun! Turn him on, and you’ll hear his sweet

GUND Pusheen Squisheen Sitting Pose

Pusheen is a webcomic which may or may not have anything to do with this doll’s appeal. Our guess is it probably doesn’t because what GUND has done in creating this doll for their Squisheen collection is design a lovable mush that your children won’t be able to resist, GUND uses a unique fabric that

Batman 2-in-1 Batcave Playset

Watching children play, freely allowing their imagination to take flight, is one of the great joys of parenthood. The Batman 2-in-1 Playset is one of those toys that foster this kind of play. Aside from the coolness of it being a “Batman” themed playset, this is a toy with loads of possibilities when your little

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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