The National Parenting Center

Products for Babies

Feeding + Training Spoon

Just when you thought there is nothing more to be done with the design of the spoon, along comes Olababy to turn the spoon industry on its ear. Who knew what when it comes to feeding your baby there actually could be a better way? As soon as you open the package you really can …

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Gentle Bottle

Gentle Bottle

Olababy’s Gentle Bottle appealed to our parent testers who saw it as a high-quality bottle in both form and function. The first thing you will notice with this bottle is the offset nipple. It is unusual and received quite a few sideways glances from our testers. After just a couple of uses they were delighted …

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JJ Rabbit Cuppies

JJ Rabbit Cuppies

The JJ Rabbit Cuppies are an adorable way to teach your child to drink or, for kids already using cups it’s just plain fun. These Cuppies are colorful and lightweight but sturdy, with two handles on each side so babies can easily lift and handle them. The cup is small enough that babies can lift …

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Hashtag Kidz ChewBuddy Bee Teether

The Hashtag Kidz ChewBuddy Bee Teether with its eye catching, brilliantly bright yellow design caught the attention of young teether testers and their parents. Its silicone material offers a different feel from typical gel-filled teethers. The variety of textures help keep the toy interesting as your little teethers rub them over their gums. The antennae …

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Scouts Get Up & Go Walker

LeapFrog has been impressing our testers for so many years now that we’ve lost count. Scout’s Get Up & Go Walker did it again. More than just a traditional baby walker, it’s a tremendous grow-with-me toy that provides entertainment and educational content to babies through four different play modes. Transitioning through developmental stages is a …

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Yookidoos Sensory Bath Mobile

Yookidoos Sensory Bath Mobile

If you are under the impression that all bath toys are the same, you are in for a surprise. The Yookidoo’s Sensory Bath Mobile is unique, entertaining and durable and, according to our testers, a must have for babies and young toddlers. Setup is a breeze, adding batteries is really the extent of it. Those …

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Lights & Stripes Zebra

Lights and Stripes Zebra is an adorable addition to your baby’s toy basket! Not surprisingly VTech has produced a baby toy that hits all the right notes; black and white for early development discrimination, bright colors, textures, patterns, sounds, and lights. Check, check and check! This toy caught the attention of numerous newborns in our …

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Butterfly Counting Pal

The Butterfly Counting Pal is a brightly colored toy for your child’s crib. It’s blinking lights, sounds and music are great for interaction with a baby up to a year old. The musical selection is nice, diverse and easy to cycle through. The light up feature is the real attention grabber here, holding baby’s focus …

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teetherpop

teetherpop

When it comes to baby teething products, many companies have hit the market with a variety of offerings. After reviewing teetherpop, our parent testers have proclaimed that this one hits the nail on the head. This teething pop not only helps soothe baby’s sore gums but is also a unique and easy way to introduce …

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HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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