The National Parenting Center

Products for Babies

Stack, Flap and Tumble

Stack, Flap and Tumble

This very clever toy was a runaway hit with our toddler testers from the moment they got their hands on it. Parents only had to show their kids once how the balls roll down the stack and they took it from there. There is an electronic chip buried inside that makes a great sound when […]

Brightlings Exploration Station

There is so much fun to be had with the Brightlings Exploration Station that our littlest testers had a hard time pulling themselves away. Whether it was plopping the balls into the chute or clapping along with the music which is suitably bright and cheery. Considering the size and price of the toy, our testers

Brightlings Builders

Part of the new lineup of Brightling toys for babies, these Leapfrog manipulatives offer a wonderfully interactive experience for the very young. Perfectly sized to fit a baby’s hand and quite visually appealling thanks to brightly colored designs, our testers were both stimulated and attracted to these toys. Parents believed that the small size would

Brightlings Dancers

The three brightly colored dancers included in this Brightlings set were instant favorites among our pre-toddler testers. There is always something about light-ups that catch the eye of little ones and in this case it was the green Dancers, who lit up when you push his button on top which was the object of considerable

Brightlings Matchers

Another winner from the Brightlings line, Matchers drew raves from parents who praised its ability to introduce colors and shapes as well as cause and effect reactions. Manipulating the colorful, textured pieces was quite easy for the suggested age featuring equal measures of fun and curiosity which held the attention of our young testers. As

Brightlings Stackers

This adorable stacking toy impressed our testers with its durable design. The plastic stacking Brightling pieces were put through the wringer during testing and came out the other end shining. Of course stacking toys are best when they fall down, which happened over and over again, much to the giggling delight of our little testers.

AirCrib

AirCrib

In our increasingly mobile world parents need to be able to set up safe havens for their infant children at any time and virtually anywhere. Whether it is at the park or beach, at the homes of friends or relatives, parents need to be able to put their baby to sleep or in a safe,

BreathableBaby Blanket

BreathableBaby Blanket

This wonderful new blanket impressed our testers with it’s lightweight, breathable design that keeps baby warm and easily washes clean. It’s size allows for taking along on outings. As with all BreathableBaby items, the emphasis is on safety and parents appreciated the extra lengths the company went to not only in the design but the

BreathableBaby Bumper

BreathableBaby Bumper

This crib bumper so impressed our testers you would think that it did something other than sit inside your baby’s crib. Describing it like that would be doing this bumper quite a disservice since it was met with such universal approval. Soft and breathable, the bumper has no strings that a baby might get tangled

bebePOD Plus

bebePOD Plus

The wonderfully innovative bebePOD chair has a new design just in time for the holidays. The Plus adds a great washable tray so that all those holiday goodies are within easy reach. The same snug seating design holds your baby upright so that they can join in all the fun and family interaction while seated

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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