The National Parenting Center

Toys, Puzzles, Dolls and More

Yo Gabba Gabba DJ Lance Hat

Yo Gabba Gabba DJ Lance Hat

This fun and dynamic toy, as silly as it might look, is actually a remarkable tool for teaching coordination and movement to children. Embedded in the fuzzy/hairy hat is an audio system that plays catchy dance music. Parents told us that they had never seen any product that got their kids so physically engaged without […]

African Adventure Tent & Tunnel

African Adventure Tent & Tunnel

When you are pint-sized there is magic in tunnels and tents. Making them, crawling through them and imagining all sorts of thrilling adventures as the world shrinks down to your size. This tent and tunnel set was instantly appealing to parents and children. Kids were loving the potential for adventure, while parents were impressed with

RC Cyber Ray

RC Cyber Ray

Over the years many remote controlled vehicles have come and gone through the doors of our testing centers. The Cyber Ray took this testing period by storm. Starting with its totally cool design that feature great colors, lights and an articulated, swishing tail, kids could not wait to get the Ray in the water. Once

Tidoo Lutin Bright

Tidoo Lutin Bright

Parents raved about this adorable baby doll as being one of the most lovable their children had ever spent time with. An instant sensation, it allowed children to act out all their care taking instincts since it was perfectly sized and lightweight making Tidoo easy to carry and manipulate. Tidoo is also completely waterproof, making

Sand & Water Transportation Station

The fluidity of sand and water makes for a fascinating time of adventure and fun. Step 2 has taken all that fun and sized it perfectly for toddlers to enjoy hours of playtime. The set itself is easy to assemble, made of high quality plastic impressing our testers with its sturdiness. Apart from just the

Hexbug Inchworm

Hexbug Inchworm

For those of us who have heard of nanotechnology or nanites, this may be the closest we’ll get to ever seeing (and certainly playing with) something like it. While the Hexbug isn’t going to fool anyone as actually being an inchworm it does demonstrate an uncanny ability to imitate the creeping motion of its namesake.

Baby Talk - My Magical Castle

Baby Talk – My Magical Castle

If your young children are excited by stories and enjoy imagination play, then this soft plush play set might provide them with hours of creative fun. Designed with appealing colors, the characters offer a variety of story lines that you can help them tell. The castle is more like a mini-theater and that in turn

Maru and Friends

Maru and Friends

There are dolls and then there are dolls! Maru blew our testers away with her exceptional beauty and superb design. In fact some testers were impressed even before they laid eyes on Maru. The packaging she comes in is lovely and elegant with ribbons and bows, not plastic and wires like most toys. There is

PLAYMOBIL Expedition Ship

Playmobil brings all of their considerable toy expertise to the table with the Expedition Ship and the results really impressed our testers. From the outset everyone was delighted with the easy-to-follow directions. These instructions were so simple that it almost made parent’s assistance unnecessary. The Expedition Ship itself is made with solid, durable pieces that

PLAYMOBIL Take Along Construction

What is great about this play set from Playmobil, apart from the fact that it is well made, portable, attractively designed and exceptionally appealing to young children is…..well who needs more than that? Kids enthusiastically played for hours with this take along toy even adding their own cars and trucks to expand the “construction site”.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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