The National Parenting Center

Toys, Puzzles, Dolls and More

Goodnight Moon Puzzle Assortment

If there ever was a book that could be considered a “staple” of childhood, Goodnight Moon would certainly earn the distinction. Taking pages from the book and turning them into easy to assemble puzzles was viewed by our testers as a nice extension to the familiar illustrations and story. Perfect for first time puzzlers.

Barbie Peekaboo Petites Dolls

Since we are fast approaching holiday season shopping, let us be the first to alert you to a truly great stocking stuffer idea. Finding a Peekaboo Petites over the mantle on Christmas day will surely put a smile on just about any little girl’s face. Imaginary play is what is served up here but given

Baja Scout

Baja Scout

A great concept toy, not only because it is such a great play vehicle with all the features a young boy dreams of in a cool all-terrain car, but this one is built completely out of natural, eco-friendly wood and parts. It even smells like sawdust! There are working lights but they are generated by

Discover Rig

Discover Rig

If you consider yourself a person who is committed to “going green”, even in the toys you buy for your children? If your answer is yes then the Discover Rig is right up your alley. Using a composite material called Sprig wood which is produced using recycled plastic and reclaimed wood, it is everything you

Baby Einstein Discover and Play Stackers

Baby Einstein has produced another winner with a toy for babies that was a big hit for several reasons with our testers. The multi-aged play, appealing and appropriate for both babies and toddlers, was a big plus as was the fact that the toy teaches colors, numbers, animals and sizes. A great price and excellent

Legends: King Arthur Battle Action Castle

The mythic King Arthur is one of the most enduring figures in literature but his legend and those of his fellow Round Table Knights have moved into so many other arenas that it is hard to keep track. From film to video games and now thanks to Mega Brands, a wonderful fantasy play set. Everything

Smart Builders Piano

Smart Builders Piano

This very unique musical toy really impressed our testers since they saw tangible evidence that their children were advancing their musical, design and spatial skills. Also impressive was how their young children happily played with this toy for hours independently, listening to each and every sound the toy created. The bright colors, piano style keyboard

Struxx Robotrixx

Struxx Robotrixx

Mega Brands has a brand new take on building toys and according to our testers they have a winner on their hands. A big construction kit with loads of pieces and a very appealing package design, it attracted many testers to it instantly. What really allows Struxx to stand out from the crowd is how

Turbo Turtle

Turbo Turtle

When you produce a ride on toy for children between the ages of one and three you want to make sure that it is durable enough to withstand the most rigorous play. Don’t let the adorable design of this turtle fool you, he’s plenty tough and will happily bounce back for more. Features such as

Classic Lights & Sounds Trike

Successfully combining safety, fun and the development of physical coordination into one beautifully designed red trike, Radio Flyer has struck gold as well as another Seal of Approval. Sized just right for kids ready to reach out and start basic peddling, this trike will give them the stable support they need as they hit the

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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