The National Parenting Center

Toys, Puzzles, Dolls and More

Best Pals Original Doll - Janet & Kathy

These super soft dolls, are perfect first time dolls, ideal for snuggling and imagination play. The kind of doll that we see far too few of recently, but who still connect with little girls. Very well made, to the point where Moms reported that they had thrown them into the washing machine and they came […]

Air Hogs Zero Gravity Micro

Air Hogs Zero Gravity Micro

What can we tell you? We saw the claims, heard the hype, read the instructions and still we remained unconvinced that this car could actually climb a wall. We were wrong, this baby can climb! It is such a cool sight seeing this car hug the wall and execute remote controlled turns. The switch from

Mummy Maze: The Tomb Treasures Maze Book

Mazes have always been fun and somewhat addicting, after all once you put the pencil down and start on the journey, who can stop without reaching the exit? The Mummy Maze adds some unique twists to the traditional paper maze and really drew our testers in. Perfect for down time, waiting time and travel time,

Dado Squares

Dado Squares

Building on the success of Dado Cubes, Fat Brain has released a more two dimensional version. These colorful, interlocking squares with connection slots give builders of all ages a free form set with which they can build, stack and break down to their hearts content. There are no rules or specific instructions, just your own

Stegosaurus

Stegosaurus

Not too many building block kits come with fully articulated dinosaur body parts and eyes that really light up. But then Lego loves pushing the envelope. The box lists and shows a Stegosaurus but the reality is that inside the box are instructions for rebuilding again and again and not just a the ridged back

Patrol Boat & Tower

Patrol Boat & Tower

This new Lego boat model really impressed our testers. Featuring a very life-like boat loaded with all kinds of cool equipment, it is nicely designed from the Control Room down to the anchor. The colors are not traditional Lego block colors instead they use a new palette that testers really liked. What truly stood out

Turbo Car Chase

Turbo Car Chase

This fantastic looking action set, complete with race car, helicopter and loads of gadgets is also great fun to play with. The car is a James Bond fan’s dream. There are play guns that pop up from the hood, while the back features grenade launchers. The helicopter has a nice set of playful weaponry as

Legoville Police Station

Legoville Police Station

According to our testers it’s never too early to introduce the concept of obeying the law, praising those who protect and defend and bringing bad guys to justice. Two years old is about as early as anything like that can be introduced and Lego has given it a terrific effort. The quality of the play

Story Reader

Story Reader

This interactive story book with the option to follow a narrator who magically knows and reads the page you turn to, was hugely popular with our preschool testers. There are many books that work with the system, some of the most popular movie licenses are available. Our test book featured the story from the Disney/Pixar

Steering Wheel

Steering Wheel

Adding a new level of interactivity to storybooks, Publications International has gone 3D with a pop-up steering wheel with sound effects. Parents liked how the book encouraged children to “read-along”. By following the words on the page and looking for the symbols that prompted them to press the buttons on the bottom of the book,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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