The National Parenting Center

Toys, Puzzles, Dolls and More

Horse Farm

Horse Farm

A full range of imagination play is packaged inside this new play set from Playmobil. For children who love horses or just the idea of being around a farm, there is everything here to allow a free flowing horse-centric scenario to play out on your floor. Parents liked the back-to-basics, non-mechanical, non-electronic feel of the […]

Circus Tent

Circus Tent

When you spend over $100 on a toy, it is reasonable to expect a certain level of “Wow” and that’s exactly what you will get when you open up the Circus Tent. Not some small play set, the Circus Tent is big, well, huge! The internal lights certainly contributed to the eye catching appeal of

Cahootie

Every single parent who played with and wrote an evaluation report on Cahootie mentioned the throwback effect they experienced. Like being hurled back to high-school, Cahootie brings the classic “fortune telling” game to a whole new generation. Naturally the game has undergone some “high-tech” upgrading since you last saw it. Now the paper is more

Mobile Mats

Mobile Mats

A very clever idea that could bring a welcome respite for parents when out in a restaurant or even at home while fixing dinner. Perfect for children sitting in high chairs, these mats give kids a setting for playing out driving fantasies and racing scenes. We loved listening to the sound effects that kids made

Ragdoll Cat Puppet

Cat lovers rejoice, now you can have all the “fun” of cat ownership without the litter box. That comment may reflect the sentiment of some of our more ambivalent cat “lovers”, but it did not diminish the admiration they had for this unique puppet from Folkmanis. The face, which is an odd mix between and

Galapagos Tortoise Puppet

Children absolutely loved this tortoise from the moment they laid eyes on it. There is something very personable about this fellow, so much so that many parents reported how their children took the puppet in as a favorite pal almost immediately. Max, Jake, Henry and Thomas were just some of the names we heard that

Little Tikes Shop N Learn Market

Little Tikes Shop N Learn Market

Who knew how much of our mind we used when doing simple every day chores such as shopping at the grocery store. We read, we calculate, we measure and plan ahead all while filling our basket. The stimulation of all those various foods, colors and numbers is what is at the heart of the Shop

Matchbox 360 Pirate Land Pop-Up Adventure

This portable, self-assembling toy was a real hit with parents of young pre-school aged boys. From packaging to pricing to ease of use, Mattel scored big with this toy that features moveable bridges, brightly colored pieces and space to store everything away. Imagination play with toys like this can really take flight and testers enjoyed

Polly Pocket Stylin Polly Playset

Polly Pocket’s appeal appears to be at an all-time high, at least according to our testers, young girls who couldn’t wait to get their hands on this new Polly. Little girls will have hours of imagination fun playtime exploring all of the various compartments and goodies packed away inside them. Parents liked the drawers for

Polly Pockets Race to the Mall Playset

Over the years, we can count on one hand the number of race sets that have been marketed to girls. Actually we don’t even need the whole hand. That’s what really stood out for our testers who appreciated the fact Mattel had taken girls into consideration with this race set. Do we wish it had

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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