The National Parenting Center

Toys, Puzzles, Dolls and More

Hot Wheels Accelerator Laptop

Hot Wheels Accelerator Laptop

The Hot Wheels brand has proven over time to be one of the most popular car racing toys ever. Well into its second generation the brand name has now found its way into a new genre, the interactive laptop toy. Filled with activities and games and designed to emulate a grown-up laptop children will find […]

Jet Plane

Jet Plane

There are lots and lots of imagination play sets on the market and we have certainly seen our share of them pass through our testing doors. What we have learned is that airplanes have a magical appeal to them. Perhaps it is the excitement that is a associated with travel or maybe it’s the magic

Mommys Baby

Mommys Baby

At first glance our testers were quite taken with Mommy’s Baby which they described as being one of the cutest baby dolls they had ever seen. Loaded with accessories she is ready to be dressed and undressed over and over, which is exactly what our younger testers did. She makes sounds and responds to your

Bella Sara

Bella Sara

Trading cards have traditionally not been geared towards girls over the years, but then along comes Bella Sara to prove that little girls can be just as passionate about collecting as the boys. For children who have always dreamed about owning a horse the Bella Sara collection of horse trading cards and its accompanying website

Girlz Connect LocketPal

Girlz Connect LocketPal

Small and compact but loaded with a superbly entertaining assortment of games and activities, this LocketPal really impressed our testers, Moms and daughters alike. The games included are fun and perfect for taking along with you on errands, to restaurants and more. Bandai ingeniously tucks the touch pen inside the unit so that it is

Jigsaw Blocks Fantasy Land

Wooden blocks are a staple of childhood, residing in playrooms throughout the world. This set of beautifully painted hardwood really stood out to our testers and many mentioned that they brought back fond memories of their own childhood playtime. The colors and images painted on each block add an extra dimension to the value of

WonderMaze

WonderMaze

Time and time again we heard how the entire family fell in love with the WonderMaze. A cross between a puzzle, a marble game and a Rube Goldberg contraption, we could clearly see how future engineers could really get into creating more and more complex systems to hang magnetically on their refrigerator. Forget family pictures,

Brio Pull Duck

The Brio name, together with K’nex proved to be a winning combination with this adorable pull toy. Brightly painted it certainly is eye catching but it is the action that occurs when a child pulls the duck along that made this a winner. The head shakes and the wings flap and best of all all

Karito Kids Dolls

Karito Kids Dolls

In the world of dolls there are various segments or categories. When it comes to large vinyl preteen girl dolls there is American Girl and then there is everyone else. A tough field to crack but according to our testers, there is a new player in town. These very pretty girl dolls are from a

Purse Pals

Purse Pals

The design of Purse Pals is so perfectly targeted at young girls that our testing centers often saw stampedes to get to them. Like moths to a flame they came and they played and played. There was no denying the appeal or their approval of these 3-D pets that live in small interactive purses. Each

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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