The National Parenting Center

Toys, Puzzles, Dolls and More

Moosh-Moosh Plushies

These plush buddies have truly captured the hearts of our parent testers and their children. First, let’s talk about Maya, the soft and adorable stuffed cactus. Many parents often feel like there are enough stuffed animals on their child’s bed, but Maya brings a unique and imaginative twist. She’s not just another generic character from […]

VTech® Go! Go! Smart Wheels® Rescue Tower Firehouse™

After two months of testing, parents agreed that the VTech Smart Wheels Rescue Firehouse would become a big hit, and deservedly so because this playset successfully fosters both learning and fun interactive play. The set includes a fire truck, a fire station, a cute little Dalmatian dog, and several other accessories – and, perhaps most

VTech® Switch & Go® 3-in-1 Rescue Rex

VTech has crafted another winner with this innovative 3-in-1 dinosaur. This impressive toy offers a load of play options that delighted our young testers. The package is both appealing and intriguing, allowing kids to see, feel, and hear the dinosaur inside. The fusion of Transformers and Jurassic Park elements added a thrilling twist to the

LeapFrog Build-a-Slice Pizza Cart

Get it while it’s hot. The LeapFrog Build-a-Slice Pizza cart has everything your child needs to open a pretend pizza shop. This imaginative, educational toy was a clear hit for kids and parents, fostering creativity and role-playing fun. It comes with everything your little one needs for a pizza party. You’ll find four slices of

Biggies

Biggies

Biggies by Eolo Toys offers kids a delightful and unique experience as they actively create their stuffed animals. The process is fun and uniquely challenging as it involves inflating the toy from inside the pyramid-shaped box. This surprise unboxing element adds an extra layer of excitement for children. The packaging is engaging, featuring clear product

Tracy the Fidget Triceratops

Tracy the Fidget Triceratops

Tracy the Fidget Triceratops from Learning Resources is a delightful sensory toy designed with innovation and care, making it a top choice for young children and their parents. One of the key advantages is the toy’s packaging, which cleverly allows children to interact with Tracy before purchase, giving parents confidence in their choice. Durability is

Blueys Electronic Piano

The Bluey Electronic Piano by Kidz Toyz is a delightful addition to the world of kids’ musical toys, offering a fun and educational experience for young ones. This introductory piano is especially perfect for children who are fans of the beloved Bluey series. One of the standout features of the Bluey Electronic Piano is its

Monster Jam ThunderROARus Drop

Spin Master’s Monster Jam ThunderROARus Drop is an awesome playset that brings the excitement of monster trucks to life in a thrilling, engaging, and BIG way. Whether you’re a fan of monster trucks or just looking for a high-energy toy for your children that will keep them entertained for hours, this playset should be a

Monster Jam Grave Digger Trax

Parent testers knew from first glance that the Monster Jam Grave Digger Trax would be a huge hit with their kids. The packaging is eye-catching and enhances the already strong appeal of the toy. Its presentation adds to the excitement and anticipation of unboxing, setting the stage for an exhilarating playtime experience.One of the stand-out

PAW Skye Mighty Movie Jet

The PAW Skye Mighty Movie Jet is a Pawsome and fantastic addition to any toy collection, bringing the world of Adventure Bay right into your home for hours of imaginative play and excitement.Setting up the toy is a breeze, with easy battery installation and a simple switch to turn it on. The two settings, one

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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