The National Parenting Center

Toys, Puzzles, Dolls and More

Barbie B-Book

Barbie B-Book

If it’s hot pink it must be Barbie. It must also follow that little girls will be attracted to it like bees to pollen. True on both counts. This new game system gives girls the feel of a laptop, although it is not, and loads of games and puzzles to play with. The activities range […]

Nylint Rock Crawler

Nylint Rock Crawler

If your child is ready to rumble, itching for the tread grabbing action of a real rock climbing vehicle, the kind of machine that goes where it wants, whenever it darn well feels like it, then saddle up buckaroo, grab the controller and hold on. The box alone let parents and kids alike know that

Hot Wheels Cars

Hot Wheels Cars

Who among us does not have fond memories of their first Hot Wheels car? You know, the miniature metal beauties that so perfectly reproduced our favorite cars. Well, Hot Wheels is still doing what they do best, making great cars that whet children’s appetites for when they are finally old enough to own their own

Teen Trends

Teen Trends

The posable doll has a new design, and according to our testers these are the current “it” girls when it comes to the cool doll to have this year. The Teens are pretty and quite trendy, each with a unique style and hair color that sets her apart. Little girls thought each was quite pretty

Pixel Chix

Pixel Chix

Without a doubt Pixel Chix was the most unique toy we tested this year. A hybrid mix of the virtual pets of a couple years ago and teen girl lifestyle trends, Pixel Chix is an interactive, two dimensional dollhouse with a seemingly live (if pixelated) girl living inside. Your child is responsible for keeping her

Little Mommy Doll

Little Mommy Doll

No matter which design you choose to give to your child, you can be assured that the Little Mommy Doll will quickly become a favorite and constant companion. Parent testers reported that their young children formed almost immediate bonds and adopted them as their own in an instant. The adorable faces and “just right” size

Little Mommy Baby Check Up

Caring for your baby means more that just feeding, clothing and comforting. There are responsibilities like making sure your baby is healthy. While grown ups have to rely on actual doctors to do checkups, make-believe Mommies can provide that service on their own, that is when they have a Little Mommy Baby Check Up. Our

Mountain Climber

Mountain Climber

Ready to haul a serious load across the lawn, or through the sandbox at your local playground? Then, at the risk of sounding like a Tundra or Armada ad on TV, you need the serious payload that comes standard on the Lego Mountain Climber. Little boys and girls loved steering this big mountain of a

DUPLO Fire Station

DUPLO Fire Station

Imagination play is one of the fundamental ingredients of early childhood playtime. Since the first time children watched a bright shiny fire engine rush off to fight a fire, kids have play-acted the part of the big brave fireman saving the day. This play set is a wonderful accessory that enhances the experience and allows

PlasmaCar

PlasmaCar

We can say quite confidently that you’ve never seen a ride-on toy quite like this one. The PlasmaCar is a new ride-on toy that has no batteries or pedals for that matter. It uses inertia, centrifugal force, gravity and friction to drive. It took our child testers all of about 30 seconds to figure out

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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