The National Parenting Center

Toys, Puzzles, Dolls and More

Wiggly Waterbabies: Bathtime Baby

Water Babies have a powerful appeal, whether its their blue eyes, tiny smiling mouth, soft warm bodies (when filled with water) or all of the above it didn’t matter to our testers, it was all good. Water Babies are sized right for a child’s small hands and little arms. This doll’s body is made with […]

Wiggly Waterbabies: Feeding Time Baby

Water Babies have a powerful appeal, whether its their blue eyes, tiny smiling mouth, soft warm bodies (when filled with water) or all of the above it didn’t matter to our testers, it was all good. Water Babies are sized right for a child’s small hands and little arms. This doll’s body is made with

Hummer H2 Speed City Playset

When it comes to ingenious toy design, Playmates took the cake during this testing period. The awesome design of this Hummer was a child magnet as one kid after another took turns taking it for a spin. When they saw that this radical roadster opened up and became its own interactive playset, well, just color

Frog Went A-Dancing

Frog Went A-Dancing

This adorable packaged set includes an audio CD, a book and a plush froggy backpack that our little testers absolutely loved. The audio CD gently encourages interactivity as the story progresses. The story held the attention of younger listeners quite nicely but it is the adorable frog/backpack that really made this set a winner with

American Girl: Nellie

American Girl: Nellie

A perfect combination of old fashioned design and timeless appeal make this new member of the American Girl family a real winner. So many girls have found joy, escape and adventure in the American Girl line and Nellie is a character with whom young girls will form an attachment to. Her story, in the included

American Girls: Gwen

American Girls: Gwen

Real life American Girls are active fun-loving girls and Gwen is the embodiment of that fun-loving lifestyle. Gwen comes packaged together with a book that is not only entertaining, but it brings the doll to life for little girls who will enthusiastically gravitate to her. There is an air of strength and confidence around Gwen

Gazillion Bubbles Bubble Machine

The fabulous design and gazillions of bubbles spouting out of this wonderful bubble machine will delight children and adults alike. The steady stream of colorful bubbles is almost too good to be true. The no-mess bubble machine couldn’t be easier to use either, just pour in the provided solution, flip the switch and watch the

Big Air Ball Tower

Big Air Ball Tower

Testers first reaction to K’NEX’s Big Air Ball Tower was universally one of quivering excitement and outright awe, and why not. This new construction set from K’NEX is so big, so colorful and so full of movement and activity that the first look stops you in your tracks. At over five feet tall, big is

Kid KNex Chompin Chums

Kid KNex Chompin Chums

The K’Nex legacy is secure as one of the most ingenious building systems ever created. The problem K’Nex had was the fact that you had to have a pretty mature set of hands to build any of their cool designs. Sensing the need, or perhaps frustration of younger siblings who used to watch on the

Pair O Pals

Pair O Pals

The Inventor’s Studio has invented one of the most universally well reviewed products of this testing period. These adorable dolls are really two dolls in one when you turn them inside out. What makes them irresistible is the fabric, which is nothing short of, well…irresistible. You’ll have to take our word for it when we

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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