The National Parenting Center

Toys, Puzzles, Dolls and More

Peek-A-Boo Bear

In the world of plush animals Gund is certainly a recognizable name and our testers were well aware of them even before they saw this adorable bear. The new Peek-A-Boo Bear features all the fine quality craftsmanship that our testers have come to expect but this bear comes with an added twist. The arms raise […]

Cat Shape Sorter

Cat Shape Sorter

Toy State has combined two great early education play factors with its Cat Shape Sorter, basic motor skills and shape and pattern recognition combined with hand-eye coordination. The brightly colored toy was instantly appealing to toddler testers who were eager to get their hands on it. Then with the spatial challenge in front of them

Cat Job Site Machines

The Cat Job Site Machine is the stuff that has been a part of childhood for numerous generations and its timeless appeal resonated with testers young and old (well older). Though the materials used to make these earth moving toys might have changed, the active imagination play factor is in full bloom here. Little hands

Road Rippers Lightning Rods

Parents thought this product might have been the best bargain they had seen in a long time. Durable, high quality materials, realistic looking and able to provide hours of play for under $20…no brainer. Fun for kids to play with alone, with friends or with their parents. There are sounds, lights and a motor which

Transformers Rescue Bots Assortment

Whether it was this summer’s movie or the TV show, young preschool aged kids instantly recognized and were excited to play with a transformer made just for them. There are several models in the line but each one twists and turns and transforms so that you could even view it as two toys in one.

Tonka Chuck & Friends Race Along Chuck Vehicle

Tonka Chuck is so colorful and appealing that children naturally gravitate to him and were delighted to meet a talking friend who spoke over 50 phrases and led them in games like Tag, Circle Race, How Slow Can You Go, Red Light, Green Light and more. The vehicles, there are several friends in the line,

Cars 2 Missile Firing McMissile

Whether the second incarnation of the Cars franchise was a hit or a miss, the Missile Firing McMissile radio controlled car was a big hit with young testers. Here is a toy that provides hours of active, interactive and imaginative play. Durably constructed to withstand some pretty rough play, kids were really honing their mastery

Anamalz Poseable Pal Stegosaurus

This is a fun, quirky little throwback toy that connected with young testers due to its simplicity of design and inviting appeal. Imagination play is the fuel that makes this toy work and the design of this wooden Stegosaurus, with his big feet and scaly back really connected with dino lovers. Parents like that the

Hearts for Hearts Girls Doll

These beautiful dolls really struck a chord with our testers who saw them as beautiful, inspiring and promoting positive values. Each doll (there are six in the series) represents a country, usually a far flung nation like Laos or Belarus. There is an online site where you can register the doll and then create a

Moshi Monsters

Moshi Monsters

Yes Moshi’s are hot right now and as a result their was a healthy dose of skepticism about their value in relation to their trendiness. Turns out that there is more to Moshi Monsters than meets the eye. The 3-pack of figures come sealed in a clear package that lets you see two of the

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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