The National Parenting Center

Toys, Puzzles, Dolls and More

NASCAR Bashers

NASCAR Bashers

We weren’t sure how parents would review this car that is designed to crash, after all that isn’t exactly something parents want to glorify, right? Well we missed the mark on this one. Parents told us that they get it, their sons love to crash cars and no matter what vehicle you gave them, they […]

Air Hogs Battle Tracker

Air Hogs Battle Tracker

An automated, laser seeking missile launcher that is a TOY? Oh AND a remote control helicopter that can shoot projectiles? If you are a young boy and someone were to tell you that there really was a toy that could do all that you might think they were pulling your leg. In fact when most

Nano Speed

Nano Speed

Spin Master knows that its hard to break into the miniature car market, after all Matchbox has been THE go-to brand when it comes to miniature sized vehicles. So they tried another tactic, small cars that go fast. No that really doesn’t describe it accurately, these cars go FAST!! Based on the scale of the

La Dee Da

La Dee Da

Not just another dress up doll, La Dee Da comes with a back story. It is all detailed in the included 18 page storybook. Parents felt that this added a nice level of depth to the character and thus the imagination play experience. The clothing that comes with the doll can be changed to make

Autumn Leaves Lottie Doll

If your daughter likes to play with dolls but you don’t want to go the route of Barbie et al. (make-up, skimpy clothes and high heels), there are alternatives and Lottie is a great one. Starting from the box she comes in Lottie inspires imaginative play. The fall scene with subdued colors were described by

Skylanders Giants

Skylanders Giants

Skylanders just keeps growing and becoming more and more of a phenomenon. The reasons are many; the creatures are appealing and quite captivating. The ability to use toys and transfer their powers to a video game is just ingenious. As for the game play, the graphics are superb and the movement through screens is so

Puppet-On-a-Stick

Puppet-On-a-Stick

They’re cute, they’re quirky, they’re Puppets On A Stick! Imaginative role playing is a powerful outlet for children and boy did our testers love these guys. Inside the box you will find three colorful puppets that are controlled by a stick and pulley mechanism that moves the mouth. The sticks are long enough to make

Tower Bridge

Tower Bridge

Everyone has experienced the fun of putting together a jigsaw puzzle at one time in their life. How many have put together a 3D puzzle? We guessed not too many and according to our testers, we were right. 3D presents an entirely new challenge. Your mental, creative and even physical prowess will be put to

Switch & Go Dinos

Switch & Go Dinos

It’s getting to the point where a toy has to have multiple personalities these days. VTech can spot a trend as well as anyone and Switch & Go Dinos does and excellent job as a transformational toy. The giant brachiosaurus walks and talks (when you child presses the right buttons eliciting one of 70 different

Swirling Lights Cinderella

This beautiful Disney doll recreates the magical moment when Cinderella’s dress comes to life as her fairy godmother sprinkles her with magic dust just moments before she heads off to the ball. This is all done with a push on the blue pendant worn around Cinderella’s neck. As the magic happens, music swells, as it

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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