The National Parenting Center

Toys, Puzzles, Dolls and More

Large Play Set at the Zoo

Another beautifully designed and brilliantly executed wooden playset from the folks at HABA. Parents were singing the praises of this creative set from the moment they began playing with it with their children. The box is part of the play pattern as it folds down to reveal the zoo. The lid is so well made […]

Musical Eggs

HABA’s Musical Eggs are a set of five colorful wooden eggs, each producing a different sound. They rattle, whistle, jingle, and click. At their core they are simple rhythm devices that let children make music or keep the beat with music or nursery rhymes or whatever track may be playing in their head. Kids loved

Twinkle Top Treehouse Playset

The old adage that good things come in small packages holds true with the Twinkle Top Treehouse. The small package really does belie the creative and imaginative fun that lies inside. The 3D house is built with colorful foam pieces. Remarkably, again for such a small package, there are 274 pieces in this set. It

FISHER-PRICE® I-JIG™ INTERACTIVE ELECTRONIC PUZZLE SYSTEM

The jigsaw puzzles you and your child may be familiar with are about to take on a whole new level of interactivity. Now instead of a singular focus on putting the pieces together to complete the puzzle, there is a second level, one that includes games and activities. The puzzle pictures are age appropriate and

Glow Pets

Glow Pets

Glow Pets are oversized stuffed animals with a magical light hidden inside the body that makes them glow in the dark. There will always be something magical about anything that glows in the dark or lights up a room at night. The soft fabric covering the animals, which include unicorns, seals and the like, lends

PopStars! Stage

PopStars! Stage

There are all kinds of environments as the theme or centerpiece of play sets. Over the years we were pretty sure we had seen them all, until now. PopStars! Stage uses a big colorful stage as the backdrop of this toy. The set comes with 4 pop star figures, each in different poses. Children are

Zipperoos

Zipperoos

The Zipperoo monkey and frog are so darn adorable its very easy to forget that they are really the packaging for a game. Well, that’s not entirely accurate—they are part of the game, but those big smiling eyes… Inside the zipper, which is located on the back of each character, are a number of circular

Thats Gross Science Lab

Thats Gross Science Lab

Sometimes even Moms have to admit that gross is OK. That was the big concession of this testing period. When put into the hands of SmartLab, Mom’s realize there is an opportunity for some real learning and they can look the other way when their kids present a beaker full of snot. The instruction manual

Fairy Tale High

Fairy Tale High

The Fairy Tale High line of dolls brings classic fairy tales to life with teenage versions of some of our most familiar and iconic animated heroines. Each doll has been designed to look like a teenage doll. For instance Cinderella (Cindy) has long blue streaked hair and listens to her MP3 player. Sleeping Beauty also

Billy Beats Dancing Piano

This new building toy/piano is a sound and visual all-you-can-eat buffet thats loaded with a ton of features and nonstop motion. Made with bright, primary colors, the keyboard lights up, the “Billy Beats” character dances and has a laughing smile on his face and big, white cartoon hands. There are several different settings — dance

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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