The National Parenting Center

Toys, Puzzles, Dolls and More

Baby Alive Sweet Tears Baby Doll

The look on the faces of our little testers when they saw the big Hasbro box with the adorable doll inside was truly priceless. This is one of those toys that magically incites squeals of excited happiness. The doll itself is a generous size, and comes with a few accessories that help with the pretend […]

Tickle Me Elmo Toy

He’s baaack! The toy that sparked one of the most notorious consumer frenzies in history has returned. Our parent testers (in all probability, recipients of those first edition Elmo’s), were delighted to find that they could actually buy a Tickle Me Elmo for their little ones. They were also impressed with the quality of this

HANAZUKI® MOODGLEAM™ Wearable

HanaZuki is a YouTube based show that launched in early 2017 and has become a sensation. Its success has spawned associated merchandise including this adorable bracelet that gives kids the ability to express their moods through Bluetooth connectivity that interacts with a mobile app. The bracelet comes with two charms featuring cute faces from the

My Gnome on the Roam

My Gnome on the Roam

My Gnome on the Roam is an adorable, inventive, creative and well-executed concept come to life. If you are looking for fun ways to spend more time with the family, without electronic gadgets, this should be on your list. The set includes a suitcase box, a blank journal, the Gnome on the Roam book, a

Baby Born Interactive Doll

Baby Born Interactive Doll

The Baby Born Interactive Doll allows the imagination to take flight as the baby becomes part of a narrative your child creates. The doll is very durable and stable. The arms and legs move, the eyelids, when prone, close. This is nothing that qualifies for whiz-bang tech or anything unexpected. According to testers that’s fine

Awesome Little Green Men

Awesome Little Green Men

What a strange, unique, unusual and quirky new take on army men. Those were the words we heard from testers who spent time with MGA’s Little Green Men. These individual army men (and women!!) are actually rather adorable, with their big heads and helmets. Every character included in a set is unique. It is clear

Doc McStuffins Baby All in One Nursery by Just Play

Doc McStuffins Baby All in One Nursery by Just Play

If your little one loves caring for plush toys and dolls, the Doc McStuffins Baby All in One Nursery is sure to please. This role-playing center has everything imaginable to nurture and care for their toys. The most impressive takeaways for parent testers was it’s impressive size, the number of accessories it comes with, and

Disney Tangled: The Series Swinging Locks Castle Playset by Hasbro

Disney Tangled: The Series Swinging Locks Castle Playset by Hasbro

Watching and being enchanted with the world of Tangled is one thing, being able to dive into imagination play with this colorful castle takes it to a whole different level. Right out of the box parents praised how easy and quick assembly was, which means less anxious wait time and more play time! Once assembled

Disney Tangled: The Series Rapunzel Doll by Hasbro

Disney Tangled: The Series Rapunzel Doll by Hasbro

The Tangled world has enchanted so many little girls and this adorable, posable Rapunzel doll will surely keep that passion alive. Parents loved the phrase Disney printed on the back of the package: Rapunzel “is postponing her duties as a princess to seek out adventure…” What a great sentiment and attitude to pass on to

Macks Mobile Tool Center by Just Play

Macks Mobile Tool Center by Just Play

Disney Car fans, look no further, this toy is gonna blow your doors off! Our testers first impression of Macks Mobile Tool Center was its colossal size. The bright glossy Mack coupled with a full-size Lightning McQueen makes this toy irresistible to Cars fan. After taking in the significant size of this toy youll quickly

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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