The National Parenting Center

Toys, Puzzles, Dolls and More

Go! Go! Smart Wheels® Racing Runway Airplane™

This adorable playset is a great introduction to VTech’s Smart Wheels Collection. The set comes with a SmartPlay airplane and a cargo plane featuring two SmartPoints that interact with all of VTech’s other Smart Play vehicles. This cute, chunky, friendly and colorful cargo plane can hold up to two vehicles and transforms into a runway […]

Scoop & Learn Ice Cream Cart™

LeapFrogs Scoop & Learn Ice Cream Cart doesnt just let kids scoop out some tasty, although inedible, treats for customers, it also dishes out preschool knowledge. Through role-playing and completing different activities, kids can learn numbers, colors, and more. The cart assembles easily and is cleverly designed – the ice cream scoop has a magnet

The Rainbow Fish Shimmer Mosaics

Looking for a great, reusable and mess-free art set? Feast your eyes on Rainbow Fish Shimmer Mosaics. The vibrant colors and shimmery pieces are irresistible as we quickly learned when these sets landed in our testing centers. Small magnetic pieces of different sizes and colors are used to make pictures following a paint-by-numbers method that

Meccano M.A.X.

Meccano M.A.X.

Spin Master’s Meccano line has been impressing our testers for several years now. They have applauded its design, its creativity and its ingenious, groundbreaking, build-your-own robot for young children. This year’s robot is M.A.X. a smaller version from previous years. Parents welcomed this miniaturization. It takes a couple of hours to build when following the

Luvabella

Luvabella

Spin Master has entered a whole new arena when it comes to baby dolls, Artificial Intelligence (AI). Meet Luvabella a relatively normal looking baby doll that stunned our testers with its abilities. Luvabella interacts with and responds to voice and touch. She makes realistic facial expressions. Her mouth and lips look like they forms words.

Etch A Sketch Freestyle

Everyone knows the classic Etch A Sketch, we all had one and thought it was super cool. That was then, welcome to the future. This freestyle version brings the classic doodle board to a whole new level by changing things up and adding a stylus. With this Freestyler all you need to do is grab

Thomas & Friends Super Station

The Thomas & Friends Super Station is the ultimate train playset that is loaded with so many features that testers were confident it would provide many hours of fun and imaginative play. The multi-system track set has three levels of play and depending on the configuration it can stack levels on top of each other

Imaginext DC Super Friends BatBot Xtreme

This is definitely a toy that catches the eye! The Imaginext DC Super Friends BatBot Xtreme is tall and colorful and what looks like many a child’s dream come true. Even after two months of testing, the thrill, the excitement, the awe and the cool factor never faded. To be sure this toy is quite

Fisher-Price Think & Learn Teach & Tag Movi

Meet Movi, a friendly, engaging, cute little robot who has loads of great games to share with your child. What this toy does best is get young kids up, moving and having fun. Movi is an interactive robot that plays with your child and prompts them to play with him. Testers loved that this toy

Shopkins Cutie Cars 3-pack

If your child is a fan of Shopkins, this set of 3 Cutie Cars with their assorted drivers will be a hit. The expression “Small but mighty” comes to mind when describing these incredibly little, but extraordinary well-made cars. The set comes complete with three cars and their three respective drivers. It can be played

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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