The National Parenting Center

Toys, Puzzles, Dolls and More

Play That Tune

Play That Tune

Anyone who recalls watching Tom Hanks dance on the floor piano will instantly recognize the premise of this game. Parents appreciated the active aspect of the game since you have to get up and use your feet to play. The quality of the musical mats and the accurate tonality of the notes impressed testers. The […]

Hot Wheels R/C Stealth Rides

What a neat idea. Taking remote controlled vehicles out for a spin has historically required carrying several elements and keeping them all together when storing away. Mattel has created a solution that includes an RC vehicle that folds into a sleeve, which is smaller than a deck of cards. This plastic sleeve also doubles as

Matchbox Stinky the Garbage Truck

What more could any boy want than his very own garbage truck that moves, talks, drives and interacts with him? According to the boys who played with Stinky, not much. This garbage truck with an attitude features a tough guy persona and voice but is also quite silly and playful. While playing with it children

Barbie Video Girl Doll

There was no denying the huge appeal and interest testers had for this very hyped, new Barbie doll. Yes, it is true; you can actually create videos from the point of view of the camera embedded into Barbie’s chest. Admittedly some testers had reservations but when they saw how thrilled their children were to be

Ogobild

Ogobild

This exceptionally unique “building ball” really engaged our testers. The open ended, free play approach really encourages imaginative expression. Your child can build just about anything they wish with balls, rods, wings, springs, etc. Parents appreciated the motor skills that their children had to apply in order to complete their creation. The colorful and clear

Pop on Pals

Pop on Pals

These adorable, rotund plastic characters had some very powerful appeal with our preschool testers. Even though most had never seen them before they jumped right in taking advantage of being able to change their clothes, mix and match accessories like hands, uniforms and the like. Parents just stood back and watched as their imaginations took

Olivia 2 in 1 Playset

Olivia 2 in 1 Playset

What a wonderfully inventive imagination playset. The creative minds at Spin Master have designed an arena where Olivia, a very recognizable character to anyone familiar with Nick Jr., can act out any number of adventures. The set is a doll house, modeled after Olivia’s TV home, however when you close it up it transforms into

B. Critter Clinic

If you have kids at home who have active imaginations, love animals and like to play with doctor kits, then have we got a recommendation for you. B. Toys has crafted a colorful animal clinic loaded with instruments (stethoscope, mirror, syringe, tweezers and thermometer) to help your child tend to the various bumps and bruises

B. H2-Whoa!

B. H2-Whoa!

This fun and very portable drawing board impressed our testers, that’s because it features a water filled pen that can only mark the board. Hear that parents? No mess. Nothing to clean up afterward. In addition, since everyone is thinking “green” there’s more to be impressed by, this toy leaves no footprint because your child

The Greatest Dot-to-Dot Super Challenge Set

Be warned: This book has over 40 pages of extensive, intricate, complicated, great super challenging dot-to-dot pictures and you WILL be hooked! Each one takes time and concentration to complete but in the end you are rewarded with amazing pictures that (unlike most of its kind) are impossible to figure out beforehand. Some of these

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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