The National Parenting Center

Toys, Puzzles, Dolls and More

Very Hungry Caterpillar Magna-Tiles

Based on the iconic early childhood favorite, Eric Carle’s The Very Hungry Caterpillar, these magnetic tiles are magnificent. In a fitting homage to the book (not included), the tiles in this set feature artwork on both sides of each tile. You’ll find the famous caterpillar along with his food choices and numbers. Children can create […]

Baby Born Surprise Treehouse Playset

Baby Born Surprise Treehouse Playset was a delightful surprise for testers young and old. Right from the start, parents appreciated how easy the set was to open and assemble. There aren’t many pieces that need to be put together, and you don’t need any tools or reading glasses to decipher the small print. Everyone was

L.O.L. Surprise! Beauty Salon

L.O.L. Surprise! Beauty Salon

If your kid is already a fan of the L.O.L world, this beauty salon is bound to be a hit. There is a lot of functionality packed into this toy. It is cleverly designed to be reasonably compact but opens up to feel significant and substantial. The kit only comes with one doll, so keep

Little Tikes First Fridge

Little Tikes First Fridge

If you are looking for a kitchen appliance toy for your child but you aren’t interested in a massive, wide toy for space or other reasons, this First Fridge fits the bill. The design and color are modern and realistic. It looks almost identical to many of the real home fridges available on the market.

Lilly Tikes Lillys Cook & Bake Kitchen

This imagination play toy from the Little Tikes new brand, Lilly Tikes. is designed to provide toddlers with a smaller sized make-believe kitchen experience. The packaging is bright and eye-catching for this mini kitchen. No dolls are included in the set but parents told us that any small doll can can be used, especially by

Little Tikes Rescue Tales Adoptable Pets

The Little Tikes Rescue Tales Adoptable Pets is an exceptionally cute toy that comes in irresistible packaging. The adorable little puppy holder box will melt your heart. Once opened, that box is actually a large coloring area. What great designing! Parents told us that they love seeing toy makers include reusable or sustainable packaging. They

Lilly Tikes Make Me Better Mitts

When we are young our stuffed animals take on a life of their own, they are special friends we can snuggle with and take along for play and adventure. Caring for them is part of the empathic element of childhood growth that can be beautiful when nurtured. That was the experience most parent testers conveyed

Lilly Tikes Sing Along Lilly/Ami

At first glance, the Lilly Tikes Sing Along doll looks like just another doll for girls, but testers emphasized that this is not your typical “girly” doll. Many parents told us that it brought back memories to how the Cabbage Patch dolls looked when they were young. The comparisons end there though as the doll

Na! Na! Na! Surprise! Ultimate Surprise

The Na! Na! Na! franchise has exploded onto the marketplace and this set is one reason why. The dolls and the set are both well-crafted and well-made. If your child is a fan of the original, smaller Na! Na! Na! Dolls, they are sure to love this set. This is not an inexpensive purchase but

Smashers Dino Ice Age Surprise

This big old Dino egg is both great fun and a messy surprise that kids loved. Everything inside the egg is packaged up perfectly and neatly. Once opened, all that changes, and depending on your level of being OK with that, you will either feel the same as your kids…or not. The directions are straightforward,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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