The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2018

Dig it Up! Wild Animals

If you’re a nature-minded parent with kids who are fascinated by wildlife, then MindWare’s Dig it Up! Wild Animals is going to be right up your alley. A great way to introduce archaeology and zoology to curious, young minds. You will find twelve eggs hiding varying wild animals in the box. Children unearth the animals by digging them out, then they see and read about their animals in the excavation guide. Dig It Up! combines lots of great play elements into one product. Theres mystery, hands-on activity, and learning. The pods are large and well-disguised, which adds to a childs gleeful anticipation. The pod needs to soak in water for a couple minutes, to soften it. Once wet, children use a plastic tool to chip away at the pod in order to free their mystery animal figurine. Each pod has its own chiseling tool which means that conceivably 12 kids could excavate at the same time. Perfect for parties or small classroom settings. This is a great way to exercise fine motor skills and an excellent excuse to get messy! The pod material has a mud-like texture, so it gives the sensory impression of digging something up. We should note, because we know you’re thinking it, the clay cleans up easily.

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Recommended Age: 4 and Up
Price: $ 24.95

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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