The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2013

Dino Construction Company T-Rex Skid Loader

Educational Insights has tapped into the almost universal appeal among pre-school boys of digging in the dirt or sand and dinosaurs. When you think about it, it’s kind of a sure thing. Combining a dinosaur with a truck might be the dream come true for this group. The design allows for all kinds of active and imaginative play. Whether imagining they are playing with a dinosaur or a truck or even a robot, kids loved seeing how much they could scoop up and move. The tracks move well and the size is just right for young hands. It isn’t too heavy but it did impress testers as being quite sturdy and well made. Another plus was the fact that this toy does not have any electronics or need any batteries to enjoy.

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Recommended Age: 3
Price: $ 39.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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