The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2008

Dino Valley


After reviewing products for many years we have come to understand certain givens when it comes to toys. Given number one, if you want to sell a toy that boys will love, give it a dinosaur theme. Given number two, see given number one. Like moths to a flame little preschool boys gravitated to this Lego playset that features colorful pieces and the usual assortment of dino favorites. Parents were entranced watching their sons act out scenes of mayhem and destruction with more than one parent wondering aloud why, for all its terrible reputation and temper, the T-Rex is consistently a favorite. Ours is not to question why, ours is to buy them toys that they love.

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Recommended Age: 3 and Up
Price: $ 49.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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