The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2016

Disney Store Classic Moana Doll

Moana is Disney’s newest heroine and, because the movie hadn’t been released during our testing period, it was interesting to see that children were still drawn to it. This is either a case of Disney’s marketing being highly effective or Moana is just a really appealing doll. Parents noted that Moana breaks all stereotypes of physical proportions found in so many dolls. No makeup and high heels here. They liked that…a lot. Her arms are fully articulated, and can be moved at the shoulders, the elbows and the wrists, adding a lot of fun possibilities and personalization to the imaginary play. Her hair is gorgeous, full and super soft, and her clothes are beautifully made with intricate detailing. Moana got high marks on everything from her size and quality of the build, her expression; basically everything about her appealed to our testers. Another great feature is the packaging. The box it comes in can be turned into two boats, complete with paddle.

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Recommended Age: 3 and Up
Price: $ 19.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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