The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2015

Disneys Frozen Sing-A-Long Elsa

If you have a Frozen fan in your home you can pretty much bank on the fact that this toy is going to be a hit in your house. The Elsa doll is well made and looks very much like the heroine of the movie. Of course she sings the full version of “Let it Go” (you might have heard of it!). Clearly the favorite part of this toy is the ability your child has to sing along with Elsa. The magic part, the one that makes little tester’s eyes light up, is when they hold the microphone up to Elsa and she magically picks up where your child left off. But that’s not all the magic, her necklace and dress light up when she sings. Through two months of testing the novelty and appeal of this musical toy never waned. The doll and microphone have proven to be durable, holding up through MANY renditions of one of Disney’s most popular songs ever. Parents were also pleased that the batteries lasted remarkably well considering all the lights, music and magic.

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Recommended Age: 3 and Up
Price: $ 39.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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