The National Parenting Center

SEAL OF APPROVAL WINNER

Fall 2013

Emmas Karate Class

Legos have traditionally been either gender neutral (Classic blocks and Duplo) or male oriented building sets. Seeing this obviously girl-centric building and play set delighted parents of little girls who were excited to introduce it to their daughters. The fine motor skill development that Lego is famous for along with concentration and balance are all included here for a very affordable $9.99. It should be noted that this is just one of several themed sets in the Friend’s Series, Emma was submitted for review and so we’ll focus on her here. There are 93 pieces that come together to create Emma;s Karate Gym. The gym is equipped with swords, medals, blocks to be karate chopped and a cool mask that can be placed on Emma’s head. What makes this set stand out is that when the gym construction has been completed the fun doesn’t stop. It is at this point that kids will bring the room to life, dreaming up all kinds of imaginary scenarios.

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Recommended Age: 5-12
Price: $ 9.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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