The National Parenting Center

SEAL OF APPROVAL WINNER

Fall 2012

Fantastic Gymnastic Dora

Time and time again we watched and heard about little girls’ eyes lighting up when they saw Dora, her appeal is undeniable. Now the world famous, bi-lingual Dora adds a new twist to her arsenal of delightful traits and skills, gymnastics. All by herself she can do handstands, flips, splits and backbends. Girls watched in awe as she transitioned from lying flat on her stomach to a split position. The London Olympics had both child and parent testers particularly attuned to gymnastics which didn’t hurt make this such a magnet of attention and attraction. Very solidly made and quite durable Dora performed for hours and girls never tired of playing with her. Parents watched their children emulate the moves and sometimes come to Dora’s assistance when she would ask for help completing a handstand. Parents really liked this since it let little girls know that it takes time and training to master any skill and no one gets it right on the first try.

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Recommended Age: 3 and Up
Price: $ 49.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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