The National Parenting Center


Spring 2017

Innobaby Silicone Bath Scrub

Parent testers instantly took to the idea of a silicone bath scrub because they innately felt it offered a safe, anti-bacterial, effective product to use on their children’s skin. The cute fish shape is both appealing and inviting to children at bath time. The size also makes for easy handling. Each side of the scrub has a different texture, both help to work up a really nice lather when soap is added. The flexible bristles make it easy to get in those hard to reach baby spots. Several parents told us that they also used this in their baby’s hair. Other factors that resonated with testers is the fact that these are BPA free, they dry quickly and can be placed in the microwave for sterilization. This bath scrub is so mild and gentle that it can truly be used for any age and for any skin type. Given the quality of the design and materials parents viewed this as a high-end product that would last a long time. For $9.99, they felt confident that they would definitely buy a few of these and would feel good about giving them as a gift to anyone with a baby or small child. Finally, high marks to the packaging. The clear plastic lets you see the bath scrub and the cut-out lets you feel just how gentle this ultra-soft scrubbing brush is.

Recommended Age: 6 and Up
Price: $ 9.99

Leave a Comment

Your email address will not be published.


A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period


FALL ‘22


Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

Edit Company

PayPal Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Suggested Retail Price
Suggested Age
Payment Method*

Credit Card Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Suggested Retail Price
Suggested Age
Credit Card
American Express
Supported Credit Cards: American Express, Discover, MasterCard, Visa
Expiration Date