The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2019

LeapStart Go & Deluxe Activity Sets

LeapFrog has certainly earned its stripes over the years and the brand has developed a strong affinity with many of our parent testers. The new LeapStart Go pen only solidified the belief that LeapFrog continues to just get it right. This new offering is essentially an updated, sleeker version of the Leap Reader (also a Seal winner). With the Go kids can use the pen to read along with stories in the included sampler book, but as a bonus it also has a video component. You can hear audio but also watch videos on the actual pen! Certain parts of the pages in the included book, and the others in the line, link to viewable information. The footage varies, sometimes it will show an animated cartoon about learning to spell a word, other times it might feature a short about a planet or how a body part functions. Considering the vastness of LeapFrog’s library you can imagine the possibilities. Being rechargeable, and not a battery devouring device, was appreciated by parents. One important note for parents who have the Reader and have already invested in multiple activity books for it, those old books are not compatible with the LeapStart Go. That said, if you are new to the LeapStart world, you will.

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Recommended Age: 4 to 8
Price: $ 49.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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