The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2021

Little Baby Bum Twinkles Activity Mat

The Little Baby Bum mat is a perfectly sized mat for a baby to explore sights and sounds. The measurements are 21 x 18 inches, so it’s not as big as other mats, but really no more space is truly needed. It folds up easily into briefcase-style with a handle. Great if you need to store it or take it on trips. The mat itself is plush and very soft to the touch. Parents liked this, especially since their newborn’s delicate skin will be lying on it. The mat is covered with bright, fun images of a star, cow, and sheep. There are contrasting solid images that are great for babies at this young age. The bar has three soft toys, not plastic which is found on so many mats like these. The star is easy to operate from the back for a musical tune. You can remove the star to entertain the baby in the car seat and stroller. The packaging is bright and fun, and the assembly instructions were clear. This is not as big or elaborate as other mats, but parents felt that it is practical for tummy time on the mat and exploration for any child in this age range.

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Recommended Age: 0 and up
Price: $ 29.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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