The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2020

Little Baby Bum Twinkles Musical Walker

The Little Baby Bum Twinkles Musical Walker is another excellent addition to the Little Tikes family. As a 3-in-1 toy, it functions as a walker, provides musical/entertainment for babies that can not walk yet, and it transforms into a play table. Little testers enjoyed the light-up features, bopped to the music, and engaged with all the built-in sensory and fine motor pieces. There are things to slide, push, move, roll, and turn. Parents felt it was like a one-stop-shop loaded with everything you could need for your baby in one unit. It also saves space in houses already filled with toys. The instructions are very clear and easy to follow; the toy is made of hard plastic that is very durable and easily sanitized/wiped down. The walker feature is for slow, early learning, still wobbly walkers. With a turn of 2 knobs, the walker easily converts into a table which parents told us was the most popular setting. The lights are fun and bright and very appealing to babies. Testers found the price to be right and comparable to similar items they had seen.

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Recommended Age: 9 months to 3 years
Price: $ 39.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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