The National Parenting Center

SEAL OF APPROVAL WINNER

Fall 2018

Little Luv Pets Scruff-a-Luvs

Parents and animal lovers fell head over heels for this adorable plush toy that is brimming with a positive message that really resonated with our testers. Scruff-a-Luvs arrive at your home as a very sad looking ball of dry fur. The disheveled state is such that it’s hard to determine precisely what it is. When your child begins the process of washing and brushing it the secret is uncovered to a delighted and now very invested “pet owner”. The whole experience of washing a plush toy, brushing its fur, drying it, and then adding some accessories to make it all clean and cute, is pretty irresistible. What a wonderful way to introduce the concept of caring for abandoned or abused animals, supporting shelters and how important it is to be a responsible, loving and caring pet owner. Parents were delighted to learn that Scruff-a-Luvs is a supporter of The American Society for the Prevention of Cruelty to Animals (ASPCA). When your child “adopts” a Scruff-a-Luv, Moose Toys makes a donation to the ASPCA.

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Recommended Age: 5 and Up
Price: $ 19.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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