Parents were amazed, delighted and fascinated watching their children interact with Magformers; they saw their kids engrossed and engaged as they connected colorful shapes and thrilled with the magnetic “snap” that occurs with each connection. The educational experience is somewhat hidden, but not lost on parents. As the pieces get assembled, there is no doubt about the considerable learning going on here. The easy-to-follow instructions offer up a bunch of ideas for building different model homes and other structures with the pieces provided. It was great fun seeing the light bulbs lighting up in our young testers brains as they perused the manual. The magnets are strong and provide a unique curiosity for children. The pieces are large, colorful and durable, the models are quite easy to build, very creative, and they provide hours and hours of uninterrupted imaginative play time over and over and over again. Parents reported that there was never any downtime for this product, every day there was more interest and play.