A great first step in luring game players is to have an attractive, eye-catching, colorful package. Gamewright has pulled out all the stops with Mermaid Beach both on the box and inside with the beautifully illustrated and richly designed cards. Kids were drawn to the game and once lured, it engaged them and provided an game experience that was both fun and informative. While based in the sea, the game uses the opportunity, often through humorous techniques to teach about water safety. Sneaky Waves for instance teaches never to turn your back to the ocean and that waves can be very sneaky. Kids were engaged, actively interacting with each other, learning how to take turns, communicating and following directions.