The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2015

Mission Critical Baby Carrier & Daypack

This baby carrier was described to us by numerous testers as being the man’s version of the Baby Bjorn, and it’s unmistakably masculine. It’s so masculine, in fact, that its style might be characterized as SWAT-bro or body armor-chic. It’s well-constructed, quite rugged and it fits a guy’s body proportions well, making it a good carrier to bring along when Dad is certain to be the one doing the carrying. The initial setup is easy and the design shows clever inspiration – for example, the shoulder straps roll up and are secured with a Velcro strip, keeping them neat and out of the way. The Mission Critical Carrier is both forward and backward facing, has a zippered pocket that holds a sleeping shade, a front panel containing loops (to hang manly stuff on?), an easy-clean liner that can be removed and washed and 3 sets of clips hold your baby in place. Unlike other carriers, the back portion of the carrier is one solid padded piece instead of straps, that offer a nice level of total back support. Scores from both Moms and Dads were strong across the board.

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Recommended Age: 3 months to 3 years
Price: $ 195

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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