Rainbow High Fashion Dolls
MGA has produced a star-studded lineup of dolls that are winning over little girls everywhere and there’s a good reason why, They are superbly crafted dolls loaded with detail and high quality construction. The first step in grabbing the attention of consumers is to create truly eye catching packaging that showcases the dolls and presents them in a glamorous and exciting way. The brand is all about fashion and whether or not you think that is a surface or superficial concept, the fact is that is appeals to many young girls and if done responsibly with good messaging it can cut through the external trappings. The clothing these dolls come with are all interchangeable between the various dolls in the line and they’re as easy to swap as it gets. Of course there is a vast lineup of dolls and whichever appeals to your child will surely start you down a path of collecting more and more dolls. This puts the onus on parents to determine just how long or short a leash to give their kids. We cannot opine on the choices you make, but we can report that testers were impressed with the quality of both the dolls and the clothing/accessories. If this is your child’s “thing” then this could be the route you choose to go, in which case you wouldn’t be purchasing cheap or cheesy.