The National Parenting Center


Holiday 2020

Rainbow High Fashion Dolls

MGA has produced a star-studded lineup of dolls that are winning over little girls everywhere and there’s a good reason why, They are superbly crafted dolls loaded with detail and high quality construction. The first step in grabbing the attention of consumers is to create truly eye catching packaging that showcases the dolls and presents them in a glamorous and exciting way. The brand is all about fashion and whether or not you think that is a surface or superficial concept, the fact is that is appeals to many young girls and if done responsibly with good messaging it can cut through the external trappings. The clothing these dolls come with are all interchangeable between the various dolls in the line and they’re as easy to swap as it gets. Of course there is a vast lineup of dolls and whichever appeals to your child will surely start you down a path of collecting more and more dolls. This puts the onus on parents to determine just how long or short a leash to give their kids. We cannot opine on the choices you make, but we can report that testers were impressed with the quality of both the dolls and the clothing/accessories. If this is your child’s “thing” then this could be the route you choose to go, in which case you wouldn’t be purchasing cheap or cheesy.

Recommended Age: 6
Price: $ 26.99

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A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period


FALL ‘22


Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

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* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

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