The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2019

S.02 Performance Carrier

This is a baby carrier that was clearly made by dads for dads. Using a black and charcoal gray color palette, this isn’t going to pair with a flowery diaper bag anytime soon. Dad’s appreciated the nod to their fashion sense when they step out with a baby in tow. This premium carrier has a higher than normal price tag, but the quality is evident right from the start. From the materials to the stitching and the straps, this is clearly a top shelf item. Testers felt extremely secure knowing that their baby was in a safe, sturdy harness that was going to keep them snug and close to Daddy. The material proved that it does not stain or tear easily, which was especially impressive after two months of baby carrying. Dads reported no discomfort on their end and felt that they could go a long time without feeling fatigued or cramped. Mission Critical got high marks from Dads who noted that the company took into consideration the fact that while they want a reliable baby carrier, they would prefer to have one that looks manly. Moms thought it was a good idea too, but then they might have had different reasons. 🙂

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Recommended Age: 8 to 35 lbs.
Price: $ 179

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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