The National Parenting Center

The Great Big Book of Really Hard Puzzles

Highlights does it again with another great activity book. The Great Big Book of Really Hard Puzzles is a thick volume, 256 pages (!), and is packed with a variety of activities from start to finish. In true Highlights fashion, the puzzles and activities are bright and colorful, and the art style is engaging and […]

Tinkering Labs Electric Motors Catalyst

When you first look at this unassuming brown cardboard Tinkering Labs package with drawings of a screwdriver, plugs, nuts and bolts, batteries, etc., odds are you will underestimate what lies inside. When you open it, you will discover 10 challenges inside (no experience is necessary), each designed to last for 30 to 60 thoroughly engaging

Do You Really Know Your Family?

Are you looking for a simple, casual, wholesome, yet hilariously fun card game that turns learning about your family into a light-hearted, entertaining competition? You’ve found it. Or rather, our parent testers have. The directions couldn’t be more straightforward, so the healthy competition begins right out of the box. The goal: collect 15 cards. How

Story Time Backgammon

Story Time Backgammon

Story Time is back at it, this time with an inventive, playful, and simple way to learn Backgammon. The beauty, ingenuity, excitement, and endless fun packed into a single box blew testers away. To begin, this box is stunning and is reminiscent of how game boxes used to be decades ago. The characters are delightful,

Fictive Books

Fictive Books

In this digital age, where the allure of electronic books competes with traditional hard copies, Fictive Books manages to strike a chord with its fresh approach to storytelling. It introduces a new dimension to reading that sets it apart from physical books. The interactive element is a game-changer, allowing readers to shape the story’s path

Bath Kneeler and Elbow Rest Pad

Parents proclaimed the Bath Kneeler and Elbow Rest Pad by Toodly Baby a game-changer for bath time. With a host of fantastic features, this unique bathtime accessory for bathgivers stands alone as an ingenious, comfortable, and convenient product. Immediately, you’ll be amazed at the remarkable support these pads provide. They feel like memory foam, offering

VTech Go! Go! Smart Wheels Spiral Construction Tower

No doubt about it, VTech has hit it out of the park with the Go Go Smart Wheels Spiral Construction Tower. It is a toy that will engage your child in imaginative play for hours, thanks in part to its innovative smart point technology. The box is colorful and engaging. It shows the entire toy,

VTech® Go! Go! Smart Wheels® Rescue Tower Firehouse™

After two months of testing, parents agreed that the VTech Smart Wheels Rescue Firehouse would become a big hit, and deservedly so because this playset successfully fosters both learning and fun interactive play. The set includes a fire truck, a fire station, a cute little Dalmatian dog, and several other accessories – and, perhaps most

VTech® Switch & Go® 3-in-1 Rescue Rex

VTech has crafted another winner with this innovative 3-in-1 dinosaur. This impressive toy offers a load of play options that delighted our young testers. The package is both appealing and intriguing, allowing kids to see, feel, and hear the dinosaur inside. The fusion of Transformers and Jurassic Park elements added a thrilling twist to the

VTech® Storytime With Sunny™

VTech’s “Story Time With Sunny” is an interactive companion that comes with four engaging activity discs, each focused on a different topic, from Stories to Silly Games. Sunny’s mission appears to be laser-focused on providing in-depth learning on a specific topic, ensuring that your child can fully absorb the knowledge presented without jumping around between

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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