The National Parenting Center

ALEX Toys Guy Gear Rip & Stick Duct Tape Wallet

This testing period we discovered a truly unique craft kit that is aimed at boys. Parents told that they could count the number of male-themed crafts kits they had ever seen on one hand so they were more than a little intrigued. We have all seen the ubiquitous duct tape do just about everything, most […]

ALEX Toys DIY Card Crafter

Parents and kids alike gave high marks to Alex Toys’ DIY Card Crafter after discovering that it has almost everything children need to make beautiful and creative cards. From the moment they saw the package with its fun graphics, bright colors and fun samples of the projects they could make it was Go time. This

Backyard Safari Bug Podz

Ant and bug farms have been around forever, now ALEX introduces a habitat for your child’s small crawling friends. Kids (OK, mainly boys) loved having a collection of bugs crawling around different configurations of tubes and spheres. They also liked the ability this set gave them to reconfigure the various parts to create new alternatives

Batapult

Batapult

For anyone who is a baseball fan, has ever played baseball or has ever seen a baseball bat, your first impression of Batapult is probably going to be disoriented or freaked out or any number of other emotions that happen when you see something so entirely different. You see, the Batapult has a hinge in

The Reading Game

The Reading Game

Testers were delighted to discover an excellent tool for the beginning reader and children struggling with reading. This comprehensive set comes complete with six books filled with adorable stories, always a good way to get children hooked. The stories are well written and target the appropriate reading comprehension level for the suggested age. Parents appreciated

Ride Along Dolly

Ride Along Dolly

This doll bike seat attachment allows girls to have their dolls ride with them on their bikes. While parents attached the seat to the bike, excited girls gathered their dolls to determine who would get the first ride. The decision had to be made quickly since the connection onto the bike is very easy. Once

The Beatrix Girls - Country Tour

Girls just flipped over these dolls that break the stereotype mold. Dressed fashionably but not skimpily, parents felt good about the message that was being delivered. Imagination play can be about dreaming big, in this case being in a successful band, and living life to its fullest. There is something about the big head, the

Baby Bump

Baby Bump

The Baby Bump ball is a well-constructed yoga-like ball designed for use in a variety of ways during pregnancy and after the baby is born. What differentiates it from a traditional yoga or gym ball are the little pegs/udders that help keep it in place when not in use. Parents told us that as soon

Geleeo Stroller Cooling Liner

Simply the idea of a cooling stroller liner was enough to pique the interest of our parent testers. Sweltering summer days are around the corner and anything that might bring some relief to our little ones would be quite welcomed. Parents were drawn to the cute packaging with the cutout that allowed them to touch

Twista

Twista

Balance bikes have become a favorite first step towards riding a bicycle. Twista is a balance bike that features a sleek, attractive design in a bike that is sturdy and durable yet lightweight. But Yvolution wasn’t going to introduce just another balance bike, they rethought what was possible and created Twista, a truly brilliant example

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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