The National Parenting Center

SmartNoggin Reaching & Grasping Rings

These Reaching and Grasping Rings feature such a simple design but it packs a powerful punch as a developmental and entertainment tool that you can begin to use as early as one week old. Parents were thrilled to learn about the concept behind this toy. It allows a baby to enjoy different developmental stages from […]

Fruit and Vegetable Shapesorters

This tactile game set teaches the concept of fruits and vegetables using a hands-on experience. The base pieces are the shapes of a tree and a tomato, the smaller pieces are various fruits and vegetables to be sorted into the two categories. All pieces are made of a combination of durable velvety material and a

Diono Dreamliner

Parents were thrilled to discover the Diono Dreamliner. They raved about its excellent construction which they described as solid, sturdy, and durable. The material is all completely machine washable and a cinch to remove. Assembly was a breeze. It took testers roughly 30 seconds to set up since it was so intuitive. Once you snap

Shopkins Sweet Spot

Shopkins Sweet Spot

It’s no secret that Shopkins is all the rage right now so the instant appeal for our young testers was palpable. This is a fun, interactive Shopkins set with adorable packaging. The large gumball machine is a perfect centerpiece for the candy shop which also includes candy bags, an ice cream cart, gumballs (of course),

Little Live Pets Season 2 Single Turtle

Testers young and old agreed that the Little Live Pet swimming turtle is a very cute and original toy. The packaging is terrific, it features a large clear bubble where the turtle sits so you can see the size and the design of the “pet”. The turtle is brightly colored, about 5″ long and 3-1/2″

Pom Pom Frenzy

Pom Pom Frenzy

Parents described Pom Pom Frenzy as one of those “the process is just as fun as the product” type of arts and crafts products. The directions are straight forward, giving enough information on how to make Pom Poms without any frustration. ALEX cleverly placed a centimeter ruler on the side of the direction sheet. This

Forest Friends Touch & Feel Puzzle

Everything about this Forest Friends Touch & Feel puzzle is designed to appeal to young toddlers. The forest friends (a bunny rabbit, a fox, an owl, and a squirrel) are adorable, and each has a touch and feel element that delights small children. The tactile experience helps this puzzle hold little ones’ attention longer than

Animal Friends from Bears For Humanity

Stuffed animals have a way of soothing children unlike any other inanimate object. The newest members to the Bears For Humanity animal kingdom do just that. Not only are the Animal Friends in the collection soothing, adorable, soft and lovable, but they will surely help the company achieve their stated goal of changing the world,

Color Alive Action Coloring Pages - Frozen & Avengers

This extremely innovative product knocked the socks off parents and their kids. When they first saw the 4D effect (using their iPads) jump off the pages that their children had colored they flipped. It’s more than just a visual experience though. Sound accompanies the character which can also move around on the page as you

FIMO Kids Form & Play Sets

FIMO Kids Form & Play Sets

Parents told us, while watching their kids thoroughly engaged with this craft kit, that they never thought that their technology oriented kids could be so fascinated with something so simple and traditional as modeling clay. This clay is quite a bit different than they clay we parents used back in elementary school. This is not

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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