The National Parenting Center

Touch & Learn Activity Desk Deluxe

VTech strikes again with yet another engaging, fun and interactive learning experience. To begin, the desk is very easy to put together, taking just minutes. It easily converts from the activity desk to a chalkboard/art station. Inside the desk are wells to hold paper and stickers, while three different shaped cup holders on each side […]

Go! Go! Smart Wheels Treasure Mountain Train Adventure

Testers were quite impressed with VTech’s Go! Go! Smart Wheels Treasure Mountain Train. Your train enthusiasts will love it, but the appeal reaches far beyond that group. The track can be configured in different ways, younger children will need help setting up the track and will happily watch the battery-operated train go around, but the

Belle Musical Tea Cart

Belle Musical Tea Cart

Adorable is the first word that came to mind when our testers first saw this little tea cart. Any child that loves Beauty and the Beast will be immediately entranced. The cart has appealing pink and yellow colors that are crisp and bright. Mrs. Pots and Chip are utterly charming and look exactly like they

Tsum Tsum Countdown to Christmas Advent Calendar by Jakks Pacific

If your family loves counting down the days to Christmas and you either use or are considering using an Advent calendar to do so you might want to do it with Disney’s Tsum Tsum characters to add a new twist. Just as with the big day itself children enjoyed the suspense of what was inside

Star Wars InterTech Stormtrooper Figure by Hasbro

Star Wars Imperial Stormtrooper combines one of history’s most beloved movie franchises with one of its signature characters to create a toy that kids flipped over. This isn’t just a static action figure. Your child will be able to interact with the toy in exciting new ways. He lights up with a touch and is

Disney Store Classic Moana Doll

Disney Store Classic Moana Doll

Moana is Disney’s newest heroine and, because the movie hadn’t been released during our testing period, it was interesting to see that children were still drawn to it. This is either a case of Disney’s marketing being highly effective or Moana is just a really appealing doll. Parents noted that Moana breaks all stereotypes of

Power Wheels Wild Thing

Fisher-Price’s new ride-on toy is an eye-catcher that is brimming with Wow-factor appeal. This is a very quick maneuverable ride-on toy that your child controls with their hands without requiring pedaling. With many battery powered toys this size the charging/play ratio becomes a factor particularly when you have a child who is anxious to take

Bright Beats Learnin Lights Dance Mat

Testers found Bright Beats Learnin’ Lights Dance Mat to be an appealing and alluring toy for little ones. The Dance Mat got kids moving and bopping along with its great lights, sparkling colors and interactive sound. When your child crawls or walks on it, the mat comes to life. When they do, it starts the

Onelink by First Alert Environment Monitor

Depending on the size of your home, everyone should have at least one Carbon Monoxide alarm in their house. The Onelink Environment Monitor is unique because it does a great job of monitoring the carbon monoxide levels in your house, and it also reports on temperature and humidity. Onelink works with your home wireless network

My Wukabooks

My Wukabooks

My Wuakbooks are unlike any books our testers had ever seen. They called it the ultimate in quiet fine motor skill workouts. It is a beautiful, well-designed, and very sturdy, activity book. It also provides real work for small hands. This book introduces a variety of skills for children to learn and explore. There are

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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