The National Parenting Center

Go! Go! Smart Wheels® Racing Runway Airplane™

This adorable playset is a great introduction to VTech’s Smart Wheels Collection. The set comes with a SmartPlay airplane and a cargo plane featuring two SmartPoints that interact with all of VTech’s other Smart Play vehicles. This cute, chunky, friendly and colorful cargo plane can hold up to two vehicles and transforms into a runway […]

Scoop & Learn Ice Cream Cart™

LeapFrogs Scoop & Learn Ice Cream Cart doesnt just let kids scoop out some tasty, although inedible, treats for customers, it also dishes out preschool knowledge. Through role-playing and completing different activities, kids can learn numbers, colors, and more. The cart assembles easily and is cleverly designed – the ice cream scoop has a magnet

LeapFrog Epic™ Academy Edition

Remember when a family had just one smart device and it was exclusively for the grown-ups? We don’t either. These days, babies in strollers are tapping away on all kinds of electronic devices, often more deftly than their parents. There’s no returning to a world where we all aren’t “plugged in.” How to make the

LeapPad™ Ultimate

The LeapPad Ultimate is a superb tablet for parents who want to give their kids a device that is tailored to deliver a fun, age-appropriate, educational experience. This is really a tablet for both parents and kids. Sure kids will be the ones using it, but parents, using the straightforward set-up, have total control over

LeapFrog Academy™

Want to give an educational head start to your children, instill a love of learning or help them in some specific areas where they might need more practice? LeapFrog Academy, an educational website for children 3 to 6 years old, is all that and more. LeapFrog has won many Seals of Approval over the years

3D Playset: The Cube & Creatorz

If your child loves to build and has an active imagination there is a new construction toy company in town and according to our testers they are worth a good look. The aspect of this playset that resonated most with testers was how it celebrated open-ended creativity and design. Many other larger and more well-known

Brik Buster

Brik Buster

Imagine some large Lego-like pieces built into a very tall tower. Now imagine your child with a tiny plastic hammer knocking down that tower. That is the point of the Brik Buster set, a kind of Lego/Jenga hybrid. If that sounds great to you we’re sure your child will love Brik Buster. Testers were impressed

The Rainbow Fish Shimmer Mosaics

Looking for a great, reusable and mess-free art set? Feast your eyes on Rainbow Fish Shimmer Mosaics. The vibrant colors and shimmery pieces are irresistible as we quickly learned when these sets landed in our testing centers. Small magnetic pieces of different sizes and colors are used to make pictures following a paint-by-numbers method that

Q-BA-MAZE 2.0 Extreme Rails

Looking for big, colorful, dazzling toy to wow your family with? MindWare has got you covered with this eye-catching, engaging marble maze that is fun to build and then play with as a group. Ideal for any boy or girl, this surprisingly educational toy combines creativity, experimentation, critical thinking, resourcefulness, and is genuinely thought-provoking. Unpack

Paint Your Own Stepping Stones Set

Paint Your Own Stepping Stone is a wonderfully creative back-to-basics activity. Fun for all ages, this outdoor activity craft kit entertains for hours and leaves you with a forever keepsake that reflects your child’s creativity captured in time. Parents called it a celebration of imagination, originality and resourcefulness. The set includes your personal stepping stone,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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