The National Parenting Center

Imaginext DC Super Friends BatBot Xtreme

This is definitely a toy that catches the eye! The Imaginext DC Super Friends BatBot Xtreme is tall and colorful and what looks like many a child’s dream come true. Even after two months of testing, the thrill, the excitement, the awe and the cool factor never faded. To be sure this toy is quite […]

Fisher-Price Think & Learn Teach & Tag Movi

Meet Movi, a friendly, engaging, cute little robot who has loads of great games to share with your child. What this toy does best is get young kids up, moving and having fun. Movi is an interactive robot that plays with your child and prompts them to play with him. Testers loved that this toy

Fisher-Price Think & Learn Smart Cycle

This remarkable new activity toy is a perfect, modern-day marriage of physical activity together with an iPad or iPhone tech that kids testers absolutely loved. It solves the problem of sitting on the couch and playing standard video games. Instead it invites your child to expend some energy while playing fun games and learning. The

Shopkins Cutie Cars 3-pack

If your child is a fan of Shopkins, this set of 3 Cutie Cars with their assorted drivers will be a hit. The expression “Small but mighty” comes to mind when describing these incredibly little, but extraordinary well-made cars. The set comes complete with three cars and their three respective drivers. It can be played

Shopkins Shopville Super Mall

You’ve probably never heard of Shopkins, it’s a relatively obscure line of…(yes we’re kidding, you are likely stepping over something Shopkins right now). If you think you’ve seen and/or bought it all, think again. You haven’t seen or experienced the self-proclaimed Largest Shopkins Playset Ever! This large, bright pink, colorful, play set has it all.

Little Live Pets "My Dream Kitten" Cuddles

If you have a little pet lover at home but aren’t ready, or in position to take on the considerable responsibility of adopting a real one, perhaps My Dream Kitten could fill the bill until circumstances change. The squeals of excitement from our little testers when they first laid eyes on Cuddles’ packaging were, let’s

Happy Places Shopkins Disney Princess Townhouse

Dollhouses never go out of style, and this Happy Places Disney Princess Townhouse is no exception. The set is cute, inviting, colorful and interactive. It is part of the much larger Shopkins brand of toys which means you can connect multiple sets, put them side-by-side, and create your own little neighborhood. Inside the townhouse your

Happiest Baby SNOO Smart Sleeper

There are a number of motion devices on the market, including swings and the like to rock your baby to sleep, but when they are very young, not sitting up on their own and still in the cradle the options become fewer. Enter SNOO. SNOO is all about getting your baby to sleep and it

3Doodler Start Product Design Pen Set

Testers were excited to see and thrilled to get to use this 3D pen to create Objets d’art. Every tester wanted a turn, from little kids to adults! This is a new technology and it can be a bit tricky to get the hang of. Invariably with each new tester it took a few tries

Tall Dreams Ensemble

Tall Dreams Ensemble

Within moments of seeing this baby doll, then picking it up and feeling the quality, care and crafting that obviously went into creating it, there was a feeling among testers that the “Tall Dreams Ensemble” is a seriously high-end doll. Even before opening the beautifully designed antique-style box, parents were enchanted by the fantasy of

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

Edit Company

PayPal Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Product/Service
Suggested Retail Price
Suggested Age
Description
Notes
Image
Payment Method*
Hidden
Hidden
This field is for validation purposes and should be left unchanged.

Credit Card Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Product/Service
Suggested Retail Price
Suggested Age
Description
Notes
Image
Credit Card
American Express
Discover
MasterCard
Visa
Supported Credit Cards: American Express, Discover, MasterCard, Visa
Expiration Date
 
Hidden
Hidden

[login_widget]

PLEASE SELECT YOUR REGISTRATION TYPE

OR

User