The National Parenting Center

SEAL OF APPROVAL WINNER

Holiday 2017

Shopkins Shopville Super Mall

You’ve probably never heard of Shopkins, it’s a relatively obscure line of…(yes we’re kidding, you are likely stepping over something Shopkins right now). If you think you’ve seen and/or bought it all, think again. You haven’t seen or experienced the self-proclaimed Largest Shopkins Playset Ever! This large, bright pink, colorful, play set has it all. It comes with 4 exclusive Shopkins, an elevator, and interactive features such as a place to swipe your toy credit card. Parent testers told us that this simulated mall provided hours of imagination fun with its movie theater, food court, boutiques, and beauty parlor. This can be played with independently or in a group and doesnt involve any batteries, electronics or screen time. Girls can introduce their current Shopkins characters into this giant mall. Testers found this set to be durable, high-quality, and able to last through many hours of dedicated play time. There is no doubt that $80 is up there but it does come with a lot of features and activities which means significant bang for your buck. A final note from parents to their peers, this is a very large toy that takes up a substantial amount of room, make sure you have space to put it before you run and grab one.

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Recommended Age: 5 and Up
Price: $ 79.99

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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