The National Parenting Center

Owleez

Owleez

Owleez are adorable flying “owls” that, since they are the creation of Spin Master, share a lineage with the wildly popular Hatchimals. These big-eyed little owls (there are several in the line and surely more to come) need to be nurtured and cared for so that they can fly on their own. Like their Hatchimal […]

Hatchimals Hatchtopia Life

The Hatchimals collection of toys have invaded the consciousness of children everywhere, and this Hatchtopia Life series is no different. These little guys come in a small plastic egg very similar to both the large and mini Hatchimal collectibles. You have to rub the heart on the egg for it to turn pink; at that

Luvabella Newborn

Luvabella Newborn

The Luvabella Newborn doll is an interactive doll with an almost surreally realistic appearance. This was part of the appeal for our little testers who gravitated to it and couldn’t wait to start taking care of her. The doll is very well made and the interactive features work extremely well. The doll responds to touch,

Demo Duke

Demo Duke

Demo Duke was a hit in our testing centers…Literally. The crashing and breaking of Demo Duke became a familiar sound, along with the laughter and giggles afterward. This is a play toy with no educational value, and that’s fine! Not everything needs to be packed with STEM learning, which parent testers said was OK with

hifold

hifold

One thing we have learned in our many years of product testing is that when it comes to transportation products (strollers, car seats, and the like), parents are always on the lookout for easy alternatives for transporting all the necessary equipment required to keep their children safe. Kids today ride in numerous vehicles, so having

SmartGames Brain Train

SmartGames Brain Train

If youre in the market for an educational, fun, and stimulating toy, then Smart Games Brain Train is for you. This is a high quality, excellent toy that parents raved about for numerous reasons. The design of the train is marvelous, and the toy itself has a nice, solid feel to it. Kids found it

TangoTravel System

TangoTravel System

Baby Trend’s Tango Travel System really impressed parents as a great travel system that was comparable or better than much higher-end offerings currently on the market. Right out of the box there is no denying that Tango is very attractive and has a sleek look. The fabric feels nice and comfortable for young babies but

Lionels Disney Frozen Ready-To-Play Train Set

Lionel is a revered name when it comes to train sets. Now they are partnering with Disney to bring the magic of the smash hit Frozen to the electric train world. Testers were delightfully surprised to see Lionel select a movie that stars girls. With that said, this is not a girly toy or experience.

Lionels Home For The Holiday Ready-To-Play Train Set

Lionels Home for the Holidays Train set will instantly transform your beautiful holiday decorations into something spectacular. The set is extremely easy to put together – simply snap the tracks together, set the train on top, and watch it go. The set comes with loads of curved train tracks as well as some straight ones

Dream on Me Coast Rider and Stroller

The Dream on Me Coast Rider and Stroller is a modern twist on the traditional stroller. Easy to put together, it took testers roughly ten minutes to fully assemble. The Coast Rider has an exceptionally lightweight aluminum frame making it easy to lift, which many testers pointed out as being a huge plus. There is a

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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